BOSTON, MA — (Marketwired) — 07/01/13 — , a new social communication app that lets members create 20 second videos and share them with their friends — with the ability to overlay music from a wide array of popular artists — launched to the public today. Unlike any other platform, Snapverse launches with a catalog of over 100 tracks, which will be updated regularly. Shoot your video, select your song and share. Snapverse is available in the and is .
“Snapverse does what no other platform has done to date — it gives consumers a full 20 seconds of video functionality with a deep catalog of music and tracks to use legally and to share with friends, creating a new way to communicate through video-sharing,” said Snapverse CEO Scot McCracken. “Using the power of music to enhance video is what sets Snapverse apart and this added value of discovery, curation and promotion is what drew major music groups to Snapverse.”
Snapverse “snaps” can be shared via Twitter, Facebook, or via email. Within the app, members can caption, hashtag and even respond to other snaps via the “snapback” function, a whole new way to create comments using videos. The community, which launches out of beta today, is growing quickly through members- own networks. Members can follow others on Snapverse, like their snaps and use snapbacks, video comments on the Snapverse network, on snaps they love (or hate!).
Snapverse includes a diverse set of artists such as Macklemore, Matt and Kim, We The Kings, Train, Willie Nelson and more. Snapverse also provides a catalog of pre-edited snaps for members to share with friends. Addictively easy to use and to navigate, members can easily communicate their passions, feelings and emotions of their life moments — through both video and music.
Snapverse is free in the iTunes app store. For more information, visit . Join Snapverse on , and
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