SCOTTSDALE, AZ — (Marketwired) — 07/16/13 — nGage Labs, Inc., the leading provider of , today announced the appointment of to Chief Executive Officer. Ford steps in to accelerate market adoption of nGage Labs solutions and drive achievement of company growth plans. is committed to continuing to add outstanding executives to its leadership team.
“We have added highly sought after talent to our executive team that will help take us to the next level in this exciting market,” said , Co-founder. “Rod Ford has been hired as the new CEO to provide his product vision and innovation leadership to the company. Rod is very deeply networked with the executives and partners in the industry and throughout his career has demonstrated an uncanny ability to visualize needs and build solutions that are commercially successful by solving difficult problems for clients.”
Ford-s appointment occurs at a time when the digitization of the retail shopping experience is spurring remarkable opportunities to utilize emerging, but siloed in-store intelligence and visualization technologies to drive a level of shopping engagement previously unattainable.
“I-m thrilled to join nGage Labs as I see our platform disrupting the current reliability on anonymous or poorly personalized couponing by driving a step by step personalized in-location shopping experience between the brand and its customer. There are a handful of point solutions available to retailers to recognize a visitor and push them a coupon but no one has looked at the engagement process from front door to check out, using all of the powers of in store engagement to truly personalize the experience,” said Ford. “Our goal is to make the in store shopping experience as engaging and convenient as shopping on . We will be investing in the existing nGage Labs technology of frictionless payment, interactive smart displays, and in-store location intelligence to apply the classic principles of CRM, all compressed to a 25-minute shopping experience.”
Ford is a serial entrepreneur that has founded and grown several innovation-focused companies and is recognized in the Retail industry as an innovator, thought leader, and successful executive. Rod Ford joins nGage Labs after his retirement from Merkle, Inc. six months ago where he had joined when his marketing technology company, CognitiveDATA was purchased. Prior to the sale of CognitiveDATA to Merkle,Inc., Ford-s company was recognized by for five consecutive years as one of the fastest growing companies in America, and by Deloitte as one of the for three consecutive years. CognitiveDATA invented new database engineering and customer intelligence science that allowed retailers to have a more perfect view of the activities of their customers. During his tenure with Merkle, he was SVP and General Manager in charge of leading the development of a new marketing database platform and led the vertical team in deploying customer marketing solutions for some of the largest brands in the U.S.
“I am very excited to be back in an entrepreneurial environment working with colleagues that appreciate and respect true innovation and are committed to investing in repeatable, cloud based Software as a Service platform to drive true competitive differentiation in our business, and for their customers,” said Ford. “The belief and funding from our investors and the rapid adoption of our loyal client base will allow us to accelerate our technology development and sales efforts.”
nGage Labs, Inc. () provides in-store that enable retailers to recognize, personalize, and engage shoppers directly via the customer-s mobile device and interactive smart displays. Using a proprietary mobile-enabled cloud platform, in-store location technologies, and dynamic real-time purchase propensity analytics, retailers can finally deliver a customized, personalized, and enriched shopping experience. This enriched shopping experience means that shoppers stay longer, buy more, and increase store visits. For more information, visit .
nGage Labs, Inc.
Larry Negrich
VP, Marketing
480.264.7779
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