MAIDENHEAD, UNITED KINGDOM — (Marketwired) — 07/17/13 — With an ROI up to 4,300 percent(1), email is a powerful part of any multi-channel customer engagement strategy. To ensure marketers can fully leverage the power of email, (LSE: SDL) today announced upgrades to the , with feature improvements to the solution.
“With email inboxes overflowing, it-s tough to grab customers- attention. Only personal, relevant and engaging messages are going to make it through,” said Bob Hale, CEO, Campaign Management & Analytics. “Our email marketing solution is designed to maximize engagement through personalization, as well as facilitate the larger multi-channel marketing strategy by ensuring that compelling and engaging content is easily shared across channels.”
The new functionality in enables marketers to:
SDL Email Manager is a key component of the , which provides the foundation for marketers to design campaigns around highly personalized activities and events that are meaningful to individual customers. The SDL Intelligent Marketing Suite integrates with the broader SDL portfolio to address web content, ecommerce and multi-media, as well as social, mobile and digital intelligence.
About SDL
SDL enables global businesses to enrich their customers- experience through the entire customer journey. SDL-s technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit .
(1) Direct Marketing Association
Contacts:
SDL
Jennifer Roane
Campaign Management & Analytics
720-407-6065
SDL
Vicky Ryce
Corporate Headquarters
+44 (0)7792 662213
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