NEW YORK, NY — (Marketwired) — 07/18/13 — [x+1], a leading provider of digital marketing and data management software, today launches its new app for ExactTarget HubExchange, allowing marketers to apply current audience targeting data to display media.
Available in the ExactTarget HubExchange Marketplace, the app targets a new class of marketers for whom targeted display was previously out of reach with a self-service, accessible and proven approach to better marketing performance.
“We-re incredibly excited to be able to offer some of the features and benefits of the [x+1] platform to a new group of users through the ExactTarget HubExchange,” said David Skinner, [x+1] senior vice president of business and corporate development. “ExactTarget users have a sophisticated understanding of their customers and we-re pleased to be able to provide them a new set of tools through which to apply that understanding and reap high performance results.”
[x+1] has built its reputation by providing one platform that has allowed enterprise marketers to programmatically manage all of their paid and owned media channels.
“We are pleased to welcome [x+1] to ExactTarget HubExchange,” said Ian Murdock, ExactTarget-s vice president, platform and developer community. “Together with companies like [x+1], ExactTarget is transforming digital marketing, providing marketers around the world with a powerful platform and ecosystem of integrated applications to create customer experiences that build loyalty and drive results.”
To help ExactTarget customers understand and make the most of the new [x+1] app, [x+1] will be conducting a Webinar as part of ExactTarget-s HubExchange week. During the Webinar, which will take place at 1:00pm Eastern on Thursday, July 18th, Mr. Skinner will be joined by his colleague Chris Nachmias, Senior Implementation Engineer, to discuss:
The role of display media as a performance marketing channel
The targetability of display advertising
The use of data for effective targeting
Those interested in participating can register at .
HubExchange is ExactTarget-s app marketplace that enables technology providers to build and deliver integrated applications within ExactTarget-s Interactive Marketing Hub. Much like a consumer purchases and downloads apps on a smartphone, HubExchange enables marketers to access and install ExactTarget and third-party developed digital marketing apps, making it easy to integrate new features or marketing solutions to power marketing campaigns from within ExactTarget.
To learn more about HubExchange, visit .
[x+1] enables Fortune 500 companies to programmatically manage customer and prospect interactions across all their paid and owned digital channels. The [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE), enables marketers to harness data to target, optimize and synchronize their offers, content and messages through websites, display, email, mobile, SMS, apps, call center chat and beyond — all in real time. Top companies in financial service, insurance, gaming, automotive, retail, telecommunication, online services and travel have significantly improved the performance of their digital marketing campaigns by working with [x+1]. The company is headquartered in New York City with offices in Connecticut and Illinois.
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