MATAWAN, NJ — (Marketwired) — 07/23/13 — , developer of the world-s most deployed , has significantly increased engagements with companies in the health insurance industry over the past six months. As PPACA-mandated are built and set to launch in October 2013, both carriers and state exchanges have provisioned LiveLOOK Co-Browse technology as a tool to better help online consumers entering the marketplace in the coming year.
“With an expected new entrants to the insurance marketplace coming in 2014, we-ve seen the insurance industry take major steps to improve customer service capabilities recently,” said Chris Czekaj, SVP of Sales & Marketing at LiveLOOK. “The companies we-re working with are well prepared to meet the needs of online consumers who are not necessarily very tech savvy, and who are likely to need a little extra help finding information, selecting and applying for coverage, and using the various member services tools already in place with the carriers.”
Co-Browsing is proven to drive efficiency, particularly when it comes to customer interactions related to performing complex activities online. One of the key benefits of LiveLOOK-s Co-Browse solution, and what makes it particularly attractive for health insurance organizations, is that it enables personal, in-depth online assistance while keeping call handling time down and maintaining strong first contact resolution rates. Another key factor for choosing LiveLOOK-s Co-Browse solution is its patented security and privacy settings, which enable blocking of sensitive patient information to alleviate HIPAA concerns.
“It-s the ability to deliver that kind of positive customer experience securely, and while improving contact center metrics across the board, that makes Co-Browse so attractive to the insurance companies we-re working with, and what has driven our recent selection by major insurance organizations in Florida, Alabama, Pennsylvania, Arizona and Michigan,” said Czekaj.
LiveLOOK is the industry leader for enterprise co-browsing and real-time collaboration technologies. LiveLOOK-s product suite enables instant-launch, mobile-friendly co-browsing and is universally compatible. Through an innovative, patented approach to co-browsing technology, LiveLOOK helps companies transform customer engagement. For more information, visit
Michelle Brusyo
732-520-2008
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