LONDON — (Marketwired) — 07/30/13 — Brickstream, a leader in behavior intelligence solutions for environments where people shop, gather, work and play, and ASH Projects, a U.K.-based consultancy and systems integrator focused on planning and managing IT installations that help retailers gain valuable insight about their brick and mortar customers, today announced the 5-year anniversary of their partnership. Together, the partners have collaborated on a number of successful deployments of Brickstream technology for major retailers including ASDA (the British subsidiary of Wal-Mart).
Brickstream-s BehaviorIQ platform, TrafficIQ and QueueIQ applications, and SeeMore smart devices use advanced analytics and sophisticated 3D video technology to discreetly capture highly accurate intelligence about in-store customer behavior as people come-and-go, move about, and wait in line at retail locations. This rich insight helps retailers better understand things like the ratio of sales to store traffic, wait times of individuals in queue, and service levels, and how customers are responding to product displays and other types of promotions.
“ASH-s mission is to connect retailers more closely with their customers, and to do that, we need to help them get an accurate picture of how people move through their stores, how long they stay in different areas, what promotions are resonating and how fast (or slow) they are served,” said Alison Ashurst, Managing Director of ASH Projects. “Brickstream-s expertise in traffic, queuing, and behavior intelligence gives us a leg up when engaging with retailers that want to get smarter about using in store analytics to improve service, more effectively deploy staff and increase sales.”
ASH and Brickstream have been working together since 2008, when the two companies partnered on a successful pilot and subsequent roll out with ASDA. Over the last five years, ASH has consulted on, managed and executed global installations of Brickstream solutions for a number of retailers, Tier 1 grocery chains and banks. ASH also maintains UK installations covered by Brickstream-s standard and extended warranty programs.
“ASH-s excellent reputation in the UK retail sector has enabled Brickstream to expand our global footprint in this incredibly important, high-profile market,” said Steve Jeffery, CEO of Brickstream. “Our partnership has been mutually beneficial, and, even more important, it has driven great results for the joint customers that we serve. We look forward to continuing our successful relationship as more and more retailers demand solutions that can help them get more strategic about how they manage their brick and mortar channels.”
Brickstream is a leading provider of behavior intelligence solutions for understanding human behavior in the places where people shop, gather, work and play. Brickstream-s technology intelligently collects, integrates and analyzes data related to the actions of people as they enter, move through and exit an environment, delivering the equivalent of clickstream analytics for the brick-and-mortar world. Premier retailers, grocery chains, hospitals, banks and others use Brickstream to understand more about their customers and visitors, and draw on the insight gained to enhance customer service, optimize resources, and maximize economic opportunities in real-time. Headquartered in Atlanta, Brickstream has the largest installed base of 3D smart devices worldwide, a global network of partners, and regional offices in Europe and Asia. For more information, visit or follow Brickstream on twitter @brickstream
ASH helps the world-s largest and most successful retailers get closer to their customers. From their offices in the UK and US, they design and install in-store IT systems — including Brickstream-s world-class people counting and behavior tracking software. In just over a decade, they have become the go-to integrations specialist for systems deployment, asset renewal and people counting. Their approach is consultative and future-proofing, and has won them a loyal client base that includes some of the globe-s biggest players. Their track record for seamlessly implementing even the most complex and challenging of projects is rivaled only by their reputation for outstanding customer service. Find out more at .
Laurie Gibson
Kickstart Consulting for Brickstream
650.969.0764
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