NEW YORK, NY — (Marketwired) — 07/31/13 — Zoove Corp, the exclusive provider of StarStar and StarStarMe, a unique mobile phone number that connects people with the things they care about most — great content, favorite brands, and one another — today announces the addition of Dirk Rients, SVP, Director of Mobile at DDB Worldwide Communications Group Inc. to their Board of Advisors. Based in Chicago, Dirk currently leads all mobile initiatives for DDB. The worldwide marketing communications network now owned by Omnicom Group Inc. is one of the world-s largest advertising holding companies.
Prior to joining DDB, Dirk was VP, Mobile at Draftfcb in Chicago where he provided mobile marketing counsel to clients, while also creating and executing cutting edge mobile programs. Dirk-s past agency experience includes Punchkick Interactive, where he led business development and strategic efforts and JWT, where he was digital strategist and business development director. Dirk-s brand experience includes Allstate, Ameriprise Financial, Boeing, Coca-Cola, Discover Financial Services, General Electric, General Motors, Harley-Davidson, Johnson & Johnson, KFC, McDonald-s, Pabst Brewing, Sony, State Farm, Taco Bell, US Cellular, UPS, USPS, Valspar, Volkswagen, and Walmart.
“As a pioneer in the field, Dirk understands that mobile marketing is a fundamental imperative for almost every single consumer-facing brand,” said Joe Gillespie, CEO of Zoove, “Having orchestrated mobile initiatives for many of the world-s biggest companies, his wide range of expertise will be a tremendous asset to Zoove.”
“Zoove-s StarStar platform was absolutely fascinating to me. Being able to easily implement a code across multiple campaigns that-s branded and can provide specific content is a massive opportunity. Coupled with the real time analytics it provides — knowing when and where people are calling from — it-s a win that most brands have never seen before,” Dirk explained.
To learn more about Zoove, its services and clients, visit: .
Zoove Corporation is the exclusive provider of StarStar and StarStarMe, a unique mobile phone number that connects people with the things they care about most — great content, favorite brands, and one another. Enabled across all major U.S. carriers, the StarStar platform empowers marketers to leverage media, mobile and marketing through a single platform, in order to create any offline-to-online brand experience they desire. StarStar drives millions of calls every year for the world-s top brands including CBS, Dunkin- Donuts, Ford, NFL and Target. With offices in Chicago, New York and San Francisco, Zoove-s solutions and mobile expertise enable marketers to deliver a more relevant on-the-go customer experience with unprecedented real-time metrics and media efficacy. To learn more, please visit or simply call **ZOOVE from any mobile device.
DDB Worldwide () is one of the world-s largest and most awarded advertising and marketing networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency-s clients include Volkswagen, Reebok, McDonald-s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.
Mark Ballard
Channel V Media
212.680.0179
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