SAN FRANCISCO, CA — (Marketwired) — 07/31/13 — Today at Casual Connect USA, WildTangent is announcing its big push into free-to-play game titles. This is an opportunity for developers with free-to-play (F2P) games to take advantage of the success of WildTangent-s distribution.
“We-ve always done SRP and we will continue to do SRP,” said Sean Vanderdasson, senior vice president at WildTangent. “However, F2P is a huge push for us right now and it-s showing great success.”
For F2P games, developers can leverage WildTangent-s carrier billing to help facilitate in-app purchases. In addition, WildTangent-s proven BrandBoost advertising technology can drive higher total revenues. Together with WildTangent-s just announced cost per install offering (as low as 25 cents), WildTangent sees a phenomenal opportunity for free-to-play titles.
WildTangent will be exhibiting at Casual Connect USA in San Francisco July 30-August 1, 2013. For more information, please visit the WildTangent booth at P10, or contact Lindsay Dover () or David Worle ().
WildTangent is a worldwide cross-device games company focused on the distribution and monetization of mobile, social and online games. is a games service offering thousands of premium games to consumers with WildTangent-s patented technology. Consumers receive free in-game items as well as free play of premium games courtesy of brand advertisers. In addition, consumers can rent games for a fraction of the retail price, with 100% of rental going toward ownership, or buy them outright. is a mobile and digital advertising platform that connects brands with a highly engaged audience through “value exchange,” where consumers get the rewards they want, instead of interruptions — and where brands make a lasting consumer impression. is a mobile-focused game development studio bringing quality games to the mobile platform and developing new games, characters and fun experiences for everyone with a tablet or smartphone.
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