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Parallax Inc. Appoints RS Components and Allied Electronics in Global Distribution Deal

OXFORD, UNITED KINGDOM — (Marketwired) — 08/02/13 — RS Components (RS) and Allied Electronics (Allied), the trading brands of Electrocomponents plc (LSE: ECM), the world-s leading high service distributor of electronics and maintenance products, have signed a global distribution agreement with Parallax Inc., a specialist in the design and manufacture of microcontroller development tools and small single-board computers. Under the terms of the agreement, RS will support customers throughout Asia Pacific and Europe, while Allied will service the North America region.

Located in California, USA, Parallax Inc. is an acknowledged technology innovator, which develops microcontrollers, robots and associated components and accessories suitable for commercial engineering, hobbyist, and educational applications.

RS and Allied have begun ramping up inventory of the Parallax product line, which includes the BASIC Stamp microcontroller module and development software, so-called due to its small size and use of the PBASIC programming language. Other microcontroller products include the more powerful multi-core Propeller chip and tools, which are designed for the rapid development of embedded applications. A selection of robotics kits, educational tools, and sensors completes the range.

“The diversity of the Parallax product range has broad appeal to engineers and enthusiasts across the world,” said Jonathan Boxall, Global Head of Semiconductors, RS Components.

“This distribution partnership will enable customers to quickly and easily source and purchase the range direct from stock, with a guarantee of same-day despatch from our local warehouses. Parallax also has strong educational resources to support the teaching of microcontroller programming and interfacing. This is very much in line with our own initiatives to provide engineers at all levels with a trusted and reliable source of technical knowledge and information.”

Ken Gracey, Parallax CEO, said, “Partnering with RS and Allied is a significant boost to our worldwide distribution network. Our customers will benefit from faster product deliveries thanks to the widespread presence of the RS and Allied distribution centres. They will also gain from the availability of the free online tools and resources that are continually being developed by RS to simplify product sourcing and selection, and to accelerate the design process, saving time and money for engineers.”

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About RS Components

RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world-s leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer more than 550,000 products through the internet, catalogues and at trade counters to over one million customers, shipping around 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2013 had revenues of GBP 1.24bn.

For more information, please visit the website at .

About Parallax Inc.

Parallax designs and manufactures microcontroller development tools and small single-board computers as well as a vast array of products including project boards, robotics kits, educational tools, and sensors. Parallax is dedicated to providing the electronics industry with products that are technically innovative, unique, and economical while staying committed to thoughtful, creative design and quality workmanship. Parallax Inc. is a privately held company located in Rocklin, California.

For more information visit .

Further information is available via these links:

Relevant Links:

Contacts:
Editorial Contacts:
Lisa Townsend
UK & Ireland PR Manager
RS Components
+44 (0)1536 209026

Joanne Youson
Global Product Marketing PR Manager
RS Components
+44 (0)1536 405752

PR Agency Contact
Janice Fenton
Account Director
Publitek Technology PR
+44 (0)1225 470000

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