SAN FRANCISCO, CA — (Marketwired) — 08/06/13 — , the CRM Intelligence leader, today showcased the dramatic effect of CRM Intelligence on overall sales performance as Interactive Intelligence, Inc. — a provider of unified IP business communications software and services taps to improve the bottom line.
“With InsideView for Sales, we can now easily populate Salesforce with all the information the reps need to be more productive, as well as receive intelligent insights that help them focus on higher probability deals, while strengthening our relationships with customers. Since we want all of our reps to -live- in our central CRM system, InsideView was an easy choice because of its product-s tight integration with Salesforce,” said Interactive Intelligence manager of strategic sales, Brad Melchi.
Interactive Intelligence, Inc. realized immediate positive impact on sales performance with InsideView for Sales in the first 6 months using the product:
58 percent higher lead-to-opportunity conversion rate.
28 percent increase in total sales opportunities.
17 percent higher sales win rate.
InsideView for Sales, built on the InsideView CRM Intelligence Platform, delivers the most complete, current, and accurate data including firmographics, news, social and contact information, within the Salesforce.com CRM system that is used by Interactive Intelligence sales employees. With InsideView for Sales, reps are able to reduce time researching and focus on selling to the most promising prospects instead. Sales professionals are alerted to sales opportunities as they arise as well as build more effective, targeted prospect lists.
Interactive Intelligence first began looking for a sales intelligence application to help it maximize the value of the many leads its reps received from marketing. Having recently rolled out Salesforce, the company also wanted to create more of a social selling atmosphere across the sales team. Finally, the company hoped to consolidate its multiple sales solutions to provide a more consistent source of information to reps worldwide.
After thorough research, Interactive Intelligence selected InsideView. “By gathering, analyzing, and extracting the most relevant information from over 30,000 data, news, and social media sources, InsideView for Sales has enabled our reps to better understand the unique needs of our prospects so they can more quickly and effectively close deals,” Melchi said.
“Every sales interaction is critical, and front line sales professionals need an arsenal of information at their fingertips to engage buyers,” said InsideView CMO Brian Kelly. “Many of our customers are seeing dramatic increases in pipeline and closed deals. Interactive Intelligence has really distinguished themselves with their ability to close larger deals using InsideView. We are pleased with their success and look forward to watching their growth.”
InsideView provides CRM Intelligence to drive marketing, sales and account management results. We help you find better prospects, get in more doors, win more deals and keep more customers, fueling much stronger revenue growth. Our customer intelligence solutions provide the business insights, people insights and connections to make every prospect and customer conversation more valuable to them and more successful for you. InsideView® is used by more than 300,000 sales and marketing professionals, and in over 11,000 market-leading companies including Adobe, Hub International, Franklin Covey, Rosetta Stone, and SuccessFactors. InsideView is headquartered in San Francisco, California. Follow on Twitter or the . For more information, visit .
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Kelli Tejada
+1 (415) 271-9820
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