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Next Generation Customer Intelligence Platform Lytics Secures $2.2M in Seed Funding

PORTLAND, OR — (Marketwired) — 08/09/13 — , a new customer intelligence platform designed to power a unique, unified customer experience, announced today that it has secured $2.2M in Seed funding. The round was lead by Rembrandt Venture Partners with participation by Voyager Capital.

Today, large consumer brands are using multiple tools to get visibility into their consumers, which has resulted in information being stored in silos, difficult to capture, creating an incomplete view of their customer. Lytics puts marketers in control of their data by creating a comprehensive, actionable view of each consumer, finally delivering an intelligent, scalable system to manage the customer experience across every platform, channel and device.

“We built the first cloud-based platform that collects and integrates digital and offline data to create the most comprehensive view of your customer,” said James McDermott, CEO of Lytics. “Effective marketing is built on organizations truly understanding their consumers — from their engagement across digital channels to previous purchases, and we deliver the most definitive and actionable customer record marketers have ever had access to.”

Lytics collects, analyzes and consolidates data from web, mobile, email, social or any integrated system such as ExactTarget, Salesforce, Eloqua, SendGrid, Urban Airship and Push.io. The result is a powerful solution that enables marketers to segment data from any source, create targeted audiences and trigger highly relevant interactions with consumers in real time.

“Connecting our key platforms to derive customer insights from SalesForce, Eloqua and Netsuite is an inefficient and cumbersome process,” said Jascha Kaykas Wolff, CMO of Mindjet. “With Lytics, we can finally create a customer gold record that you don-t need a PhD to understand. Lytics gives our global marketing organization meaningful intelligence about our customers and makes it even easier to orchestrate a great experience, with our current marketing tools.”

“The shift in technology purchasing from CIOs to CMOs has created an immediate need for a new kind of digital CRM to transform customer data into a meaningful timeline that marketers can use to manage a lifecycle,” said Scott Irwin, Rembrandt Venture Partners. “Lytics has a stellar team and their new data platform is solving a big problem. We-re excited to invest and accelerate their innovation to build a solution that is helping brands strengthen customer relationships.”

Lytics is currently in private beta with enterprise companies including two major retailers and one of the top cable television providers. The company plans to use the funding to hire staff, accelerate development of the Lytics platform, and support and grow customers.

Lytics is a next-generation customer-intelligence platform, serving as the interchange between consumer behavior and smart brand behavior. Lytics collects behavioral information from any connected system to create a shared customer record with rules to manage events in action systems like email, push notifications, site optimization, in-app messaging and personalization. Intelligently manage the customer experience across every platform, channel and device. For more information, visit .

Colin Crook

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