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Actiance Reveals Six Steps to Advance the Social Business Agenda at LIMRA/LOMA

BELMONT, CA — (Marketwired) — 08/16/13 — Actiance, helping organizations benefit from communications, collaboration and social networking, today announced that Victor Gaxiola, social media subject matter expert at Actiance, will lead a workshop at the 2013 LIMRA/LOMA on Wednesday, August 21 in Boston, MA. The workshop, “Six Social Principles for Success,” will be a dynamic presentation designed to educate and empower financial advisors to develop a successful social media strategy, engage with customers and directly grow their businesses.

“Social media is a force that can open doors to new and exciting business opportunities, but the key to success lies in the strategy, technology and integrated approach that advisors use to connect social with current marketing and business development programs,” said Victor Gaxiola, subject matter expert, Actiance. “I-m looking forward helping attendees discover the compelling ways to convert social into true ROI.”

The use of social in the financial services sector is no longer a question of why, but how. This workshop will give financial service members the tools and knowledge needed to leverage social media for business development. According to CEB TowerGroup Wealth Management-s recent , only 32% of executives surveyed expressed confidence in their ability to execute on their social media goals for the year. Gaxiola aims to elevate financial advisors- confidence and understanding of social media and enable them to excel in their social business practices.

Six Principles for Success
Hyatt Regency, One Avenue De Lafayette, Boston, MA
Wednesday, August 21 – 23 at 3:45pm ET
Victor Gaxiola, social media subject matter expert at Actiance

For more information on Actiance or its products, please visit . Actiance is on Twitter at: . To read the company-s blog, please visit: .

Actiance is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business. The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and Salesforce.com (CRM).

Actiance is headquartered in Belmont, California. For more information, visit or call 1-888-349-3223.

For more information on Actiance or its products, please visit:

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