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Xirrus Recognized as De-Facto Standard in Delivering Highly Scalable Wireless Services to Large Public Venues Worldwide

THOUSAND OAKS, CA — (Marketwired) — 08/20/13 — Xirrus, the leader in high-performance , today announced that it continues to expand its competitive dominance in meeting the wireless requirements of (LPVs) around the globe. In the first half of 2013, Xirrus saw accelerated expansion of its list of convention center, meeting venue and sporting stadium customers. Xirrus, already the sole supplier of wireless services to the computer industry-s premier Interop conference and the largest U.S. convention center, the Sands, extended its lead in this sector with the addition of high-profile customers such as Melbourne Convention & Exhibition Centre and RAI Amsterdam. Xirrus also added the Liverpool Football Club and Australian Turf Club to its roster of sports complex customers — and now provides facility-wide Wi-Fi service to many of the leading venues worldwide including Moscone Center, National Exhibition Center, Gaylord Palms Resort and Convention Center, Alexandra Palace, Tampa Convention Center, Scottish Exhibition Center, Edgbaston Cricket Ground, Saatchi Gallery, Geneva-s Palexpo Exhibition Center, and many others.

Venues of all types are deploying Wi-Fi and selecting Xirrus to deliver a service to their visitors, fans, and guests. A recent deployment is the Johnny Cash Museum.

“Our venue is much more than a traditional museum; it is a place that allows visitors to experience the very essence of an international icon,” said Bill Miller, founder of the Johnny Cash Museum. “We chose Xirrus to extend our museum experience. Today, the magic of Johnny Cash emanates from digital tours, streaming music and videos, and wireless applications that guests enjoy as they take a stroll back in time. Xirrus has enabled us to present the legend in an even more tangible and memorable way.”

Xirrus executives attribute the global adoption of Xirrus Wi-Fi technology to the company-s success in helping meeting, stadium and convention center planners anticipate and plan for the massive adoption and use of mobile devices across a facility or a multi-facility site. Xirrus wireless networks are uniquely suited to the requirements of LPVs, scaling to ultra-high-user-density environments. Additionally, Xirrus networks enable significant monetization opportunities for the wireless network by providing an extensible platform for third party application integration and development.

“Wi-Fi use in public venues worldwide has exploded, and there-s no longer any question about the role that Wi-Fi services play in building consumer loyalty and contributing to revenue,” said Steven Wastie, chief marketing officer of Xirrus. “At the same time, technology demands vary wildly with the ebb and flow of event attendees, and Wi-Fi providers must deliver flawless service up to the perimeter of multi-site venues, stadiums and convention centers. The equation seems simple, but few Wi-Fi providers have understood what Xirrus has been delivering for years: cross-facility coverage, and the scalability to expand at any speed without rearchitecting the wireless network.”

Wastie added that consumers have come to expect wireless service as reliable as service on a wired network. “As consumer Wi-Fi demand was building in the previous decade, expectations for speed and connectivity were modest. Not anymore. Today consumers expect a -wired-like- experience everywhere. And, for providers, that means -scaling- that experience to tens of thousands of event attendees.”

While delivering wired-like service has allowed Xirrus to surpass competitive Wi-Fi offerings, Xirrus has also architected its Wireless Arrays and software to uniquely adapt to the needs for capacity and coverage in venues with sudden, massive and unpredictable increases in user density:

Application Control software ensures that wireless can deliver predictable performance for critical applications, even when the network is under heavy load

Multi-radio Arrays with up to 16 radios adapt easily and with less equipment to increase the user density that the Arrays can support

Directional antennas provide a much higher range than traditional APs, resulting in the need to deploy significantly less equipment

An integrated controller and intelligence in each Array ensures an extensible compute and policy enforcement platform for ease in integrating third-party applications

Modular Array architecture provides for capacity upgrades as density requirements grow, and without the need to swap out or perform a forklift upgrade to hardware

Cloud-based, zero-touch provisioning and single-pane-of-glass management simplify IT operations and provide in depth visibility of the entire network. This architecture also enables IT staff to seamlessly integrate value-added services — such as wayfinding, targeted advertising, and targeted content delivery — that are critical to monetizing the wireless infrastructure. The unique Xirrus wireless architecture also helps large-public-venue customers realize a lower TCO (total cost of ownership) than with other wireless network solutions, with less WLAN equipment to deploy, less engineering and installation labor, less backend infrastructure, lower maintenance costs, and lower power consumption.

“Running our own data network based on Xirrus technology means we can provide our fans with a dedicated, robust and high-quality experience,” said Andrew Robinson, head of digital media and technology at Liverpool Football Club (Liverpool, England). “The added reliability and performance of high-capacity Wi-Fi over 3G connections will encourage our fans to use social networks like Twitter and Facebook to share their experiences with fans unable to make it to the game.”

Xirrus is the leading provider of high-performance wireless networks. Xirrus solutions perform under the most demanding circumstances, offering consistent “wired-like” performance with superior coverage and security. The Xirrus suite of Wi-Fi optimized solutions — Arrays, access points, cloud services, and wired switches — provide seamless connectivity and unified management across the network. Xirrus provides a vital strategic business and IT infrastructure advantage to industries that depend on wireless to operate business-critical applications. With tens of thousands of customer solutions deployed globally, Xirrus maintains operations and partnerships across the globe. Xirrus is a privately held company and is headquartered in Thousand Oaks, CA. For more information please visit: and follow us on Twitter: @Xirrus.

Xirrus and XMS are trademarks or registered trademarks of Xirrus. Other trade names used in this document are or may be the property of their respective owners.

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