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HP Helps HoneyBaked Ham of Georgia Manage Seasonal Demand via Tenfold Performance Boost

PALO ALTO, CA — (Marketwired) — 08/29/13 — HP (NYSE: HPQ) today announced that the selected to increase data center capacity and performance, enabling improvements in the intelligent real-time decision making that is critical to meeting seasonal business demands.

HoneyBaked sells glazed hams and specialty food in 300 U.S. retail stores, where transactions increase as much as 1,000 times surrounding holidays. The company-s legacy infrastructure lacked the capacity and performance needed to deliver real-time point-of-sale (POS) and inventory data imperative for managing seasonal demand. Daily results were delayed up to 12 hours,(1) limiting the ability to control production, inventory and sales, which jeopardized profitability during the retailer-s most lucrative times of year.

Upgrading to HP 3PAR StoreServ Storage improved HoneyBaked-s decision-making accuracy and speed by eliminating delays of mission-critical data, even during peak sales times. Real-time visibility into sales and inventory data have improved HoneyBaked-s forecasting and fulfillment capabilities, enabling it to more precisely meet customer demand.

Centralizing data collection via HP 3PAR StoreServ Storage also improved productivity, eliminating data center performance bottlenecks by distributing workloads across system resources. The resulting tenfold increase in system performance also has accelerated transaction processing, further improving customer service.

“We couldn-t make it through another holiday season experiencing mission-critical data delays caused by our legacy infrastructure,” said Kevin Madsen, senior infrastructure director, HoneyBaked Ham of Georgia. “HP Converged Storage centralized and improved the reliability of our data while eliminating performance delays to help stores maximize the customer experience by offering the right product mix and availability.”

HoneyBaked uses and HP 3PAR StoreServ Storage to nondisruptively add and rebalance capacity and system resources to handle changes in business demand on the fly without compromising performance. This further enhances real-time visibility into inventory and sales information, even during periods where transaction volume spikes dramatically.

To reduce ongoing investment costs, the retailer implemented , which improves storage efficiency and asset utilization. Now HoneyBaked saves approximately 50 percent in storage capacity,(1) which minimizes future hardware investments as the company scales its data storage infrastructure. This hardware reduction also lowers data center power and cooling costs.(1)

“Retailers can-t afford to lose customers or fail to capitalize on sales trends because IT issues are forcing stores to make inventory and pricing decisions based on old data,” said Chris Riley, vice president, U.S., Storage, HP. “HP Converged Storage ensures that HoneyBaked Ham executives can accurately inventory and price products based on real-time data to both maximize sales and customer satisfaction.”

HoneyBaked-s data center refresh also included multilayer , , and HP 24/7 Support. The retailer purchased solutions through HP channel partner , a multiple HP 3PAR StoreServ Storage Partner of the Year award recipient specializing in virtual infrastructure and enterprise cloud services and solutions. installed and deployed HoneyBaked-s new system in under five hours.

HP-s premier EMEA client event, , takes place Dec. 10-12 in Barcelona, Spain.

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers- most complex challenges in every region of the world. More information about HP is available at .

(1) Based on customer results.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP-s businesses; the competitive pressures faced by HP-s businesses; risks associated with executing HP-s strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third party suppliers and the distribution of HP-s products and services effectively; the protection of HP-s intellectual property assets, including intellectual property licensed from third parties; risks associated with HP-s international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP-s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2013 and HP-s other filings with the Securities and Exchange Commission, including HP-s Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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