Paderborn (Germany), 26 April 2011: Leading Analysts expect the policy control market to quadruple in size by 2015, meaning it will reach 1.6 bn USD. Although the gap between exponential growth rates in data traffic and revenues that are lagging behind is well known, the topic is still of great interest for operators and policy control faces many challenges when applied to operators’ real life business. Orga Systems’ dynamic policy control solutions help mobile operators to keep control of their network utilization and return back to profitable broadband services.
Policy control as differentiator based on personalization
In order to stay head of the field, operators have to move away from pure bandwidth control towards smart bandwidth management, enabling personalized offerings. Policy control has to be seen as a centralized means – integrated with convergent real-time charging and billing and reverting to the same single customer silo. Operators have to deliver the services their customers ask for – taking into account their usage behavior and preferences. As flexibility and performance are key, real-time capabilities have to be utilized to increase billing transparency and improve customer satisfaction easily – for prepaid and postpaid subscribers alike.
Regulatory requirements as further challenge for operators
To avoid revenue leakage, such as uncharged usage, and enhance customer experience, real-time based policy management solutions are needed. Bill shock prevention solutions have to help MNOs creating transparency in mobile data usage and meeting regulatory requirements. Foremost, these solutions have to complement the MNOs billing environment with real-time spending limit functionalities and have to be designed in accordance with latest 3GPP standard specifications.
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