DUBLIN, IRELAND — (Marketwired) — 09/11/13 — Marketing Release: According to Vodafone-s new research paper, titled The state of M2M in consumer goods and retail, M2M communications present many opportunities in the consumer goods and retail sector.
M2M communications can improve supply chain effectiveness and get products to stores more quickly. It can also optimise the operations of stores and warehouses, cutting energy use and maximising utilisation. It can even help interact directly with consumers through connected instore services such as digital signage and wireless point of sale.
According to the research — that highlights key findings from Vodafone-s main research paper The M2M adoption barometer 2013 — the consumer goods and retail industry definitely sees the potential for M2M: 35 percent strongly agree that early adopters of M2M will gain competitive advantage, compared to 29 percent in other sectors. 83 percent agree that M2M is the future for customer interaction.
It is clear that the sector sees M2M from an efficiency perspective. The top driver for investing in M2M is to deliver process and productivity improvements, cited by 51 percent of respondents, compared to 44 percent in all industries. Cost savings came in second, cited by 47 percent of respondents, compared to 45 percent in all industries.
Vodafone-s main research paper, The M2M adoption barometer 2013, discusses the global adoption of machine-to-machine (M2M) communications for operational efficiency, amongst other advantages. It confirms the broad industry and global coverage of M2M technology and how the effects are transforming large and small scale businesses.
According to the research, 78 percent of respondents see M2M adoption as crucial to business success and those that are in the process of implementing M2M, consider it a key priority — 50 percent of organisations will have adopted M2M by 2015.
To download and read The state of M2M in consumer goods and retail research paper in full, visit .
Lia Banton
Marketing Manager – M2M Northern Europe
Vodafone Global Enterprise Ltd.
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