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BlackBerry Introduces the New BlackBerry Z30 Smartphone with 5″ Display and BlackBerry 10.2 OS

WATERLOO, ONTARIO — (Marketwired) — 09/18/13 — Editors Note: There is one photo associated with this press release.

BlackBerry® (NASDAQ: BBRY)(TSX: BB) today introduced the new BlackBerry® Z30 smartphone, BlackBerry-s biggest, fastest and most advanced smartphone. Featuring BlackBerry® 10 OS version 10.2, the new all-touch BlackBerry Z30 smartphone comes with a beautiful 5″ display and the largest battery yet on a BlackBerry smartphone. It is designed to keep you hyper connected, productive and always in control, and lets you share like you-re there and collaborate with ease.

“The new smartphone builds on the solid foundation and engaging user experience of the BlackBerry 10 platform with features like the powerful BlackBerry Hub, its exceptional touchscreen keyboard and industry leading browser,” said Carlo Chiarello, Executive Vice President for Products at BlackBerry. “The smartphone rounds out the BlackBerry 10 portfolio and is designed for people looking for a smartphone that excels at communications, messaging and productivity. Having apps like the full Documents To Go suite that comes preinstalled, together with its 5″ touch display, the BlackBerry Z30 smartphone gives you a best in class productivity experience on the go.”

The new BlackBerry Z30 smartphone comes with BlackBerry 10 OS version 10.2, which includes hundreds of refinements plus many new features that help you be more productive. Among key features are:

The BlackBerry Z30 smartphone will roll out from select carriers and retailers around the world beginning next week in the UK and Middle East, and all other regions going into the holiday season. Specific pricing and availability will be announced by partners at the time of their respective launches. A variety of accessories including cases and chargers will also be available.

Subject to carrier approvals, BlackBerry 10 OS version 10.2 is expected to be available for the BlackBerry® Z10, BlackBerry® Q10 and BlackBerry® Q5 smartphones beginning mid-October.

For more information about the BlackBerry Z30 smartphone, please visit . To view a video of the new smartphone, visit and for “How To” videos, visit .

(i) Based on mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit .

Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as “expect”, “anticipate”, “estimate”, “may”, “will”, “should”, “intend”, “believe”, and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by BlackBerry Limited in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that BlackBerry believes are appropriate in the circumstances. Many factors could cause BlackBerry-s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of BlackBerry-s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at or ). These factors should be considered carefully, and readers should not place undue reliance on BlackBerry-s forward-looking statements. BlackBerry has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

To view the photo associated with this press release, please visit the following link:

Contacts:
Media Contact:
BlackBerry Media Relations
519-888-7465 x77273

Investor Contact:
BlackBerry Investor Relations
519-888-7465

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