CAMBRIDGE, MA — (Marketwired) — 09/23/13 — , the industry leader for rich media mobile advertising and analytics, will be attending and participating in the tenth annual Advertising Week, taking place September 23-27 in New York City. Hosted by more than thirty major industry trade associations, Advertising Week is the world-s premier annual gathering of marketing and communications leaders.
A recent winner of the American Business Award and AlwaysOn OnMobile Top 100, Celtra will share its insight in thought leader discussions regarding mobile display advertising and the future of brand advertising on mobile platforms — among other topics — while at Advertising Week:
— : Celtra Co-Founder and CEO Mihael Mikek will moderate the Track B session, “What Does the Future Hold in Brand Advertising on Mobile Platforms?” discussing the topic with an all-star lineup: Amir Kassaei, Chief Creative Officer at DDB; Steve Hicks, CCO Continuity at McGarryBowen; Jonathan Anastas, VP of Global Brand Marketing and Head of Digital and Social Media at Activision; and Vanessa Newkirk, SVP Digital Director with Mediavest.
— : Celtra-s Mihael Mikek will join Kargo Founder and CEO Harry Kargman and SVP, Publisher Relations Ryan McConville for a workshop entitled, “Brand Advertising in Mobile – A Lost Art.” Together, Celtra and Kargo will discuss marrying content and creativity to deliver powerful mobile experiences.
— : Mihael Mikek joins Tapjoy CMO Peter Dille to discuss “Best Practices for Mobile Rich Media,” where the two will explain how mobile rich media best practices can help brands engage with consumers — increasing awareness and purchase intent.
: Matevz Klanjsek, Celtra Co-Founder and CPO, will hold a breakout session, “Bringing Sexy Back: Native Ads go Mobile, Social and Rich,” sharing the stage with Rachel Robinson, Head of Mobile at PHD UK. Together, Klanjsek and Robinson will talk about the scale, effectiveness and meaningful brand engagement achieved through native social rich media advertising and present a highly successful social rich media campaign.
– : Peter Minnium, Head of Brand Initiatives at the IAB, has invited Matevz Klanjsek to co-present, “Mobile Creativity that Scales.” Peter and Matevz will discuss the IAB-s Mobile Rising Stars ad formats, their effectiveness and the secret to using them successfully.
. — : Celtra is a premier sponsor of the Gala, which is being held at the Crowne Plaza Hotel in Times Square.
Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra-s AdCreator 3 platform, which is used by world-s leading agencies, publishers and networks in more than 30 countries, is the only complete SDK and ad server agnostic platform for rich media mobile advertising. Celtra-s unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. For more information, visit Celtra at or on Twitter.
Celtra is headquartered in Cambridge (MA), with offices in New York City, San Francisco, Los Angeles, Chicago, London (UK), and Ljubljana (SI).
Media Contact:
Courtney Nagle
SHIFT Communications
617.779.1855
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