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Pertino-s Network Service Virtualization (NSV) Strategy to Deliver Traditional Network Appliance Functions as Cloud-Based Services

LOS GATOS, CA — (Marketwired) — 09/26/13 — , a company reinventing networking for the cloud era, today announced the next milestone in bringing the benefits of cloud networking to small and medium businesses with Network Service Virtualization (NSV). NSV represents a service-based approach to Network Functions Virtualization (NFV) and it forms an integral part of the company-s SDN-powered Cloud Network Engine platform. Unlike NFV, which is focused more on datacenter and carrier appliances, Pertino-s NSV technology is designed to virtualize network functions that reside on WAN-edge appliances and endpoint systems and deliver them as cloud-based services to help eliminate cost and complexity associated with traditional hardware appliances. Pertino seeks to “unbox” networking for SMBs by enabling customers to deploy virtual network services on their Pertino cloud networks in just a few clicks and for just a few dollars a month.

Industry experts agree that SDN and NFV will experience massive growth in the near future. IDC analysts predict that the SDN market could reach $3.7 billion by , while Doyle Research foresees that the NFV market will gain momentum in 2014 and reach $5 billion by .

“SDN and NFV technologies are poised to redefine the economics and agility of networking within datacenters environments,” said Jim Metzler, vice president, Ashton, Metzler & Associates. “Pertino is one of the first companies to pursue a strategy of combining SDN and NFV technologies into a service that promises to deliver enterprise-class WAN capabilities with the ease and affordability we-ve come to expect from cloud-based services.”

NFV has emerged as a critical factor in modern, software-defined datacenters and provides a framework for virtualizing centralized network appliances — like firewalls, Application Delivery Controllers, and carrier infrastructure appliances like Session Border Controllers — and orchestrating the flow of traffic through them on virtual networks. However, each virtual appliance remains an island of functionality with its own configuration, data collection, and policy; reducing CAPEX cost but doing little to reduce operational cost and complexity.

Pertino-s NSV approach shares the NFV-s goal of eliminating hardware appliances through virtualization, but differs significantly in implementation. NSV is designed to virtualize traditional WAN edge and endpoint functions — such as mobile VPN, malware detection, WAN optimization, monitoring probes, and device-level firewalls — and deliver them as cloud-based services that are instantiated in real-time, close to network users. This requires a portable network function library that can be moved to where user traffic originates rather than moving user traffic to a centralized function, as is the case with NFV. These portable functions rely on the Cloud Network Engine platform to provide unified configuration, data collection, and policy; enabling the provisioning of services to be done in minutes with just a few clicks. From a customer perspective, an IT pro can purchase and provision a set of services once for a user, based on identity, and they will automatically follow that user anywhere they go and on any device they use.

“Pertino is following a path similar to cloud computing and storage — once you move IT infrastructure to the cloud and hide the technological complexity from users behind a cloud-easy experience, you-re free to deliver some remarkable innovations,” said Todd Krautkremer, vice president of marketing for Pertino. “Pertino-s SDN-powered Cloud Network Engine was built on this concept and NSV is just the latest example of how we are leveraging advanced technology behind-the-cloud-curtain to deliver disruptively simple and low-cost enterprise-class networking capabilities to SMB organizations.”

The first NSV-enabled network services for Pertino-s award-winning Cloud Network Engine will be released in Q4 2013. The company also expects to announce several third-party integration partnerships at the same time.

Founded in 2011, Pertino has an inspired vision for reinventing networking for the cloud era, and in the process, being a catalyst for . Globalization, cloud-enabled IT, and growing demand for always-connected people, devices, and things is affecting businesses of all sizes — making the “outside network” as critical as the inside one. However, traditional wide-area networks have not kept pace. Pertino-s revolutionary Cloud Network Engine enables any business to build a simple and secure cloud-based network that connects people and IT resources from anywhere on the planet. No new hardware. No expertise. No upfront investment. To achieve this breakthrough, Pertino has developed a software platform that combines the power and pervasiveness of the cloud with Software-defined Network (SDN) and network virtualization technology, and a social-inspired user management paradigm. The company is venture funded and headquartered in Los Gatos, Calif. For more information or to try Pertino for yourself, please visit .

Megan Grasty
(415) 963-4174 x26
Megan(at)highwirepr(dot)com

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