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Hipcricket Announces Fiscal Second Quarter 2014 Earnings Conference Call

KIRKLAND, WA — (Marketwired) — 10/02/13 — (OTCBB: HIPP) (OTCQB: HIPP), announces that it will report financial results for the fiscal second quarter ended August 31, 2013 after the market close on Tuesday, October 8, 2013. Management will host a conference call to discuss the results at 4:30 p.m. Eastern time that day.

To join the conference call, please dial 877-941-1427 (domestic call-in) or 480-629-9664 (international call-in).

A live webcast and replay will be available in the investor events section of Hipcricket-s website (). All participants should call or access the website approximately 10 minutes before the conference begins.

A telephone replay of the conference call will be available from 7:30 p.m. ET on October 8, 2013 until 11:59 p.m. ET on October 15, 2013 by calling 877-870-5176 (domestic) or 858-384-5517 (international) and entering confirmation # 4644000. An archived replay of the conference call will also be available in the corporate section of the company-s website

Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), formerly Augme Technologies, Inc., provides a unified mobile engagement platform that drives awareness, sales and loyalty. The AD LIFE platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps. Hipcricket, Inc. is headquartered in Kirkland, Wash. For additional Hipcricket news and information, please visit or text “NEWS” to 24474. Hipcricket®, Augme Technologies, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-13.

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as “anticipate,” “if,” “believe,” “plan,” “estimate,” “expect,” “intend,” “may,” “could,” “should,” “will,” and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme-s Form 10-K for the year ended February 28, 2013, and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:
Investor Relations
James Carbonara
Hayden IR
(646)755-7412

Public Relations
Adam Curtis
Abel Communications
443-869-2197 ext. 142

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