CHICAGO, IL — (Marketwired) — 10/14/13 — today announced the appointment of Eric Rozenberg to its leadership team. Rozenberg will serve in a dual role as Executive Director of , an online platform that aggregates BtoB events industry content and community, and as Managing Director, Event Strategy Practice for bXb-s digital marketing agency, . Rozenberg-s tenure as a leader in the global BtoB events marketplace will lend support to the respective missions of each organization.
As Executive Director of BOB.tv-s BtoB Events Network, Rozenberg will serve as a primary spokesman for the platform, leading editorial direction, partnership development and BOB.tv member engagement strategy. As Managing Director, Event Strategy Practice for Culture22, his strategic expertise in global markets in the area of event design and execution will be utilized to build a team. One of Rozenberg-s key responsibilities will include building an event strategy practice focused on aligning clients- business goals with their event strategy and execution.
Tony Lorenz, CMM, Co-founder and Chief Executive Officer of bXb Group, stated, “While collaborating with Eric in a variety of industry initiatives over the last thirteen years, we have always wanted to team up on a more comprehensive level. That opportunity has now arrived. Through bXb Group-s growth, and Eric-s rise to the top of our industry as a global thought leader, we will work together to create significant new value for the industry we serve. bXb Group is proud to include Eric in our leadership team as we move our business forward.”
Rozenberg has served as a management consultant for Fortune 500 companies, leading global brands and associations. He is focused on strategy, design, execution, and results for BtoB global events. His long standing professional and industry volunteer efforts have earned Rozenberg coveted leadership roles, serving as 2010-11 Chairman of the International Board of Directors for Meeting Professionals International; Non-Executive Chairman for Reed Travel Exhibitions for the IBTM Global Events Portfolio; positions on the IAEE International Committee; and leadership in the Demoucelle for Parkinson Foundation. Eric will continue to own Swantegy, a Belgium-based agency now being run by dedicated leadership in Brussels.
“I am beyond thrilled to join bXb Group,” stated Rozenberg. “I have an immense respect for Tony and his team-s unique entrepreneurial spirit and collective talent, and I embrace their vision for the next chapter of the BtoB marketplace. BOB.tv is poised to revolutionize the events industry through its pilot industry network with the best aggregated content and community available. Culture22 is one of the most innovative and creative digital marketing agencies I know. My background and passion in global event design and strategy, together with these organizations- mission for supporting the meetings and events industry, signaled a perfect fit.”
For more information, visit .
bXb Group, LLC offers marketing leaders- technology, marketing communications and interactive services in support of core brands in their respective marketplaces. The unique strengths of its two entities — BOB.tv and Culture22 Communications deliver expanded solutions to such BtoB and BtoC brands as Toyota, McDonald-s, Hitachi, TATA Consultancy Services, Unilever, Healthcare Information and Management Systems Society (HIMSS) and the American Society of Plastic Surgeons (ASPS). Learn how bXb Group can accelerate your business-to-business strategy today at .
BOB.tv, an , aggregates content and community, organized by industry. BOB.tv founding industry partners include American Society of Association Executives, International Association of Exhibitions and Events, Meeting Professionals International and Professional Convention Management Association. For more information visit .
is an award-winning integrated communications, interactive technologies, and digital events agency that delivers multi-faceted marketing programs, campaigns and experiences that inspire action and build brand relationships for world-class companies and agencies. For more information, visit .
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Gretchen Kihm-Stegall
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