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Automattic Launches Certified Products Program for Analytics Providers

BOULDER, CO — (Marketwired) — 10/24/13 — , the world-s largest and most trusted provider of social data, today announced the creation of the first ever Certified Products Program for Automattic, the company behind WordPress.com, with Networked Insights and mBlast named as the first members.

The Automattic Certified Products Program was initiated to highlight companies that are showcasing the unique value that comprehensive coverage of Automattic data brings to their brand customers. Only companies that receive their Automattic data via Gnip-s firehose access can be assured that they are receiving Terms of Service-compliant, full-fidelity data of the kind needed to power enterprise applications.

The full stream of data from Automattic represents more than 430,000 WordPress.com posts per day, more than 500,000 WordPress.org posts per day and more than 225,000 WordPress.com comments per day.

Networked Insights and mBlast were selected as the first members because their robust products provide access to the full firehose of WordPress content, which is essential in helping their customers understand how their brand and industry is being talked about in blog posts and comments.

“We asked Gnip to run this program because they have a unique understanding of the social data ecosystem and can provide the broadest distribution of our data,” said Paul Maiorana, VP of Platform Services at Automattic.

“If you-re a brand looking for social media analytics, you deserve to know that you-re receiving complete, reliable data from the social media publisher and that the data isn-t being scraped,” said Chris Moody, CEO of Gnip. “Automattic-s Certified Products Program brings transparency to the market on who is getting data from the source.”

“Having the entire firehose of Automattic data allows us to help our customers figure out where discussions about their brands are happening, often leading us to unexpected places,” said Mark Hatch, CEO of mBlast. “By not scraping specific URLs, we create a complete picture for our customers about how people are talking about their brands online.”

“Long-form content allows for a much deeper analysis of consumer conversations, and this analysis allows Networked Insights customers much greater insight into the consumer purchasing cycle. Being part of Automattic-s Certified Products Program ensures to our customers that we-re providing them with the best analysis possible.”

For more info about how you can get access to realtime WordPress data via Gnip or become a member of the Certified Products Program, email .

Automattic offers a network of web services for online publishers including WordPress.com, VIP hosting and support, VaultPress, Akismet, VideoPress, Polldaddy, IntenseDebate, Gravatar, and more. The Automattic network attracts over half a billion worldwide unique visitors every month. For more information, visit .

Gnip is the world-s largest and most trusted provider of social data, serving customers in a range of industries from social media monitoring and business intelligence to finance and government. Gnip-s customers deliver social media analytics to over 95% of the Fortune 500. Gnip delivers more than 120 billion realtime social data activities each month to more than 30 countries, providing access to data from dozens of sources including Twitter, Tumblr, Foursquare, WordPress, GetGlue, Disqus and more. For more information, email or visit .

mBLAST web presence analytics help OEMs, consulting firms and enterprises discover, analyze and engage with the voices that matter most to them. Our mPACT solutions use patented mPACT dISTIL algorithms to filter out the noise of social chatter to deliver results focused on the signal of meaningful conversations, in near real time. mPACT solutions are optimized to solve the business problems faced by customer service and HR organizations. mBLAST is a global company headquartered in Cambridge, MA, with sales and development teams around the world. For more information, visit or contact us at .

Networked Insights is transforming the way companies make marketing investments by informing decisions with real-time consumer data. Our enterprise-class analytics solutions uncover audience interests that brands use to segment audiences, determine content strategies and optimize media investments, all of which allows our clients to stay in-sync with their customers. The result is discovering the minimal effective marketing spend, while improving marketing performance.

Over the past six years, Networked Insights has provided its enterprise solution to clients, such as GE, MillerCoors, Proctor & Gamble, Samsung, Revlon, and Viacom. For these companies, we have leveraged social data to improve efficiency and effectiveness across the entire marketing lifecycle.

Elaine Ellis

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