NEW YORK, NY — (Marketwired) — 10/28/13 — is at Strata + Hadoop World in New York, October 28-30 to showcase its new product, Platfora Big Data Analytics 3.0, the breakthrough new Event Series Analytics offering, and demonstrate how companies are transforming their businesses into Fact-Based Enterprises.
Platfora will demo Big Data Analytics 3.0 at booth #307 at the Strata + Hadoop World conference at the Hilton New York Midtown Hotel. Platfora executives and customers will speak at the following Strata + Hadoop World sessions:
Tuesday, October 29, 9:50am-9:55am EDT
Ben Werther, Founder & CEO, Platfora
The audience will hear why Platfora CEO, Ben Werther, believes BI = BS and hear his vision for the future of Big Data Analytics.
Tuesday, October 29, 1:45pm-2:25pm EDT
Barry Livingston, Riot Games (Platfora customer) and Ben Werther, CEO of Platfora
Attendees will learn about the data architecture and big data analytics approaches Riot Games uses to access, explore and realize value from their Hadoop data. Ben will also highlight why old, siloed data warehouses and Business Intelligence (BI) tools that only provide a narrow view of data will not work in today-s Big Data world.
Tuesday, October 29, 11:50am-12:30pm EDT
Peter Schlampp, Vice President of Product, Platfora
Using BI tools and SQL on Hadoop will not provide what-s needed for Big Data, attendees will learn about Platfora-s new Big Data Analytics platform that allows for deep questions to be answered about user behaviors, across multiple domains of data, at any scale.
In addition to newly announced customers , , Shopify and ad network MdotM, CEO Ben Werther will announce more large new enterprise customers on stage during his keynote.
is the first product to fully mask the complexity of Hadoop and allow business users to visualize and see patterns and paths of interaction across structured datasets and the massive new datasets of web/clickstream, mobile, events and the Internet of Things. Event series analytics is the next frontier in Big Data Analytics and lets users go beyond -what- happened and understand -why-. Key new features include:
– Analyze patterns of behavior visually across all channels of interaction around subjects of interest (e.g. customer, products, devices). Event Series Analytics provides interactive funnel-charts, in-memory acceleration of event-stream analysis, and deep event-correlation against raw Hadoop data.
– Browse the entire Hadoop Data Reservoir that puts the subject of interest at the center and shows every attribute, channel of interaction and segmentation in one browseable view.
– Find groups of any subject of interest (e.g. customers, products, devices) based on their attributes or patterns of behavior. Users can name and use them for comparison or analysis in any other context.
A Rallying Cry for Big Data Analytics by Platfora CEO, Ben Werther
Breaking Glass from Roger Lee, General Partner, Battery Ventures
Recent Platfora press releases on the
Press Visuals & from Platfora Big Data Analytics 3.0, October 23rd Launch
Follow Platfora on and
Platfora-s mission is to empower customers to transform their businesses into fact-based enterprises. Platfora Big Data Analytics masks the complexity of Hadoop, making it easy for customers to understand all the facts in their business across events, actions, behaviors and time. Platfora is funded by Andreessen Horowitz, Battery Ventures, Sutter Hill Ventures and In-Q-Tel. For more details, visit or follow and #FactBased on Twitter.
Lara Shackelford
Platfora
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