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Parta Dialogue Announces a 16% Increase of its Revenues for its Most Recent Quarter Ended August 31, 2013

MONTREAL, QUEBEC and TORONTO, ONTARIO and PARIS, FRANCE — (Marketwired) — 10/30/13 — Parta Dialogue Inc. (“Parta”) (TSX VENTURE: PAD), an upcoming leader in Social Marketing Technology and Social Learning, released results for its most recent quarter ended August 31, 2013. Revenues have increased by 16% compared to the previous quarter ended May 31, 2013 and decreased by 17% compared to the comparative quarter ended August 31, 2012. Condensed Interim Consolidated Financial Statements and Management Report are available on SEDAR-s website at .

In addition to the $72K increase in revenues for the most recent quarter, Parta has also announced that, in comparison to the previous quarter ended May 31, 2013, its cost of sales have decreased by 12% and the operating expenses have decreased by 24%.

“The decline of overall revenues compared to the year prior reflects the transformation of the company from a services oriented offering towards a technology offering. Thus, in this quarter, the focus of our sales efforts has mainly been oriented to sell our proprietary solution #esuite. While we shed lower margin services, we are increasing the focus on higher margin technology sales and believe our efforts will lead to a healthier sales mix and overall growth. We believe this transformation is the right thing for the business and for shareholders. We also experienced the end of a major contract at the end of May 2013.” said Paul Allard – CEO.

Cost of sales includes a total of $91K in research and development expenses and $114K in amortization of intangible assets. Operating expenses also includes $92K expenses related to the acquisition of Sense Fab in June 2013.

OVERALL PERFORMANCE

For the three months period ended August 31, 2013, the Company shows a net loss attributable to shareholders of $845,645 compared to a net loss of $416,914 for the three months period ended August 31, 2012 and a net loss of $82,930 for the three months period ended August 31, 2011. Revenues have increased by 16%, from $449,506 for the previous quarter ended May 31, 2013 to $522,449 for the quarter ended August 31, 2013. For the same comparative quarters, revenues decreased by 34% in E-Learning segment and increased for 47% in Social Media segment. Increases in the Cost of Sales and Sales and Marketing reflect the massive investment that the Company has made in the development and commercialization of its new product #esuite Social Marketing Suite.

The cost of sales increased by 43% from $494,182 – or 78% of sales – for the quarter ended August 31, 2012 to $706,469 – or 135% of sales- for the quarter ended August 31, 2013. The operating expenses have increased by 19%, from $555,297 – or 88% of sales – for the quarter ended August 31, 2012 to $661,625 – or 127% of sales – for the quarter ended August 31, 2013. Compared to previous quarter ended May 31, 2013, cost of sales decreased by 12% from $798,232 – or 178% of sales – for the quarter ended May 31, 2013 to $706,469 – or 135% of sales – for the quarter ended August 31, 2013. For the same comparative quarters, the Sales and Marketing expenses have decreased by 44% and the General and Administrative expenses have been stable. Adjusted EBITDA decreased by $384,722 from ($257,650) – or (41%) of sales – for the quarter ended August 31, 2012 to ($642,372) – or (123%) of sales – for the quarter ended August 31, 2013. For the comparative quarters, loss per share was ($0.01) for the quarter ended August 31, 2013, to be compared to ($0.01) for the quarter ended August 31, 2012 and ($0.00) for the quarter ended August 31, 2011. PARTA-s total assets as at August 31, 2013 amounted to $3,506,199, an increase of $163,465 from May 31, 2013.

About Parta

Parta Dialogue is an up and coming leader in Social Media Optimization and Social Learning .for organizations at the forefront of digital strategy. Our clients include some of the largest and some of the smallest (but hippest) companies in the world, and the list is growing. Parta is aggressively investing in building out the most robust technology offering in the market (#esuite) for brands and companies to support their entire social marketing cycle, from the data they want, to the insights they need leading to conversions they crave. The #esuite includes: social listening (#elisten), publishing (#eshare), and measuring social communities in real-time (#evalue).

Many visionary businesses already employ Parta-s solutions for internal and external online engagement. To view a list of our clients and their success, please visit our agency site:

Parta is listed on the TSXV under the symbol PAD and operates through two subsidiaries:

#engagementlabs:

edu-performance:

Other Information

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts:
Paul Allard
President & CEO
Parta Dialogue Inc.
+1 (514) 831-4245

Jeff Armstrong
Corporate Development/Investor Relations
Parta Dialogue Inc.
+1 (416) 627-2228

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