AUSTIN, TX — (Marketwired) — 10/14/14 — , the professional network for IT, was recently named Brand of the Year at the , presented by . The awards recognize brilliance, excellence, and innovation in B2B marketing while celebrating unique people, programs, and brands that demonstrate measurable success.
Spiceworks was recognized for pushing the boundaries of traditional B2B marketing with its human approach to engagement and unique approach to content, which help IT professionals and technology brands connect with one another in an open and honest environment via the Spiceworks Community.
“Spiceworks– mission is rooted in the idea of serving the IT professional and providing them with the tools and resources they need to get their jobs done,” said Sanjay Castelino, VP of Marketing at Spiceworks. “That mission has spilled over into everything that we do as a company and has helped us create and cultivate a community where honesty and authenticity are celebrated. To be recognized as a top brand for our non-traditional approach to marketing is a huge honor and one that we–re extremely proud of.”
MarketingProfs, which provides information and resources to over 608,000 marketers globally, selected the winning entries along with an external judging committee of marketing practitioners. Winners were announced at a special luncheon during the , a three-day event featuring dozens of speakers from top business brands.
is the professional network 6 million IT professionals use to connect with one another and over 3,000 technology brands. The company simplifies how IT professionals discover, buy and manage more than $600 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Austin Ventures, Institutional Venture Partners (IVP), Goldman Sachs, Shasta Ventures and Tenaya Capital. For more information visit .
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Spiceworks is a registered trademark of Spiceworks, Inc. All other names may be trademarks or registered trademarks of their respective owners.
Jennifer Faulk
Spiceworks
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