SANTA MONICA, CA — (Marketwired) — 10/17/14 — An article in The New York Times recently discussed the increased engagement print magazine Mental Floss received after implementing streaming video, which led to increased awareness and subscription rates. The star of the Mental Floss videos is young adult author and star John Green. Green worked for the magazine prior to becoming a bestselling author, and was recently contacted by Mental Floss to create a weekly video series called “The List Show.” The series features entertaining and informative eight minute videos of random facts, such as “26 Facts About Amusement Parks.”
One video company that sees the benefits of streaming video for publications is Modulates has developed a video platform that is applicable to the magazine industry, because of its innovative features. Modulates lets companies make videos with their corporate branding, which offers a perfect opportunity for magazines to feature unique content relevant to their target audience. The Modulates platform lets magazines insert not only their branding, but custom text and a subscription URL. With each video, a company can track their analytics to find out how the videos are engaging the audience.
The magazine industry has been decimated in recent years, but Modulates founder Gino Yazdinian says creative marketing has enabled magazines like Mental Floss to survive and thrive in a very competitive entertainment field. “Mental Floss clearly took advantage of a key asset — a history with the author John Green — and maximized it to bring new consumers to their magazine,” said Yazdinian. “Green is a YouTube superstar, so it was the perfect opportunity to create buzz. In a way this is yet another form of word of mouth marketing. Green is promoting the magazine to his readers, who already have a high degree of trust in John Green.”
Word of mouth marketing is a tried and true form of marketing. The personal recommendation carries significant weight because people trust peers more than businesses or marketing companies. Modulates has re-calibrated word of mouth marketing for the online world by creating a platform allowing people to make video testimonials about products and services. When the videos are posted online to social media networks, they go viral, creating the increased engagement businesses are looking for. “The lesson of Mental Floss, which we promote through Modulates, is to make your best customers your best assets,” said Yazdinian. is uniquely positioned to help businesses connect with people who publish testimonials.
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