NEW YORK, NY — (Marketwired) — 11/05/14 — A study done by professor Michael Luca of Harvard Business School found a correlation between a high Yelp ranking and revenues. Dr. Luca–s study investigated the restaurant industry in Seattle and found not only that every star in a Yelp review lead to a 5% to 9% jump in revenues, but also that there were far more Yelp restaurant reviews than there were from Zagat or The Seattle Times.
Founded in 2004, Yelp–s mission is to help people find great local businesses. According to their website, “people use Yelp to search for everything from the city–s tastiest burger to the most renowned cardiologist.” And although many associate Yelp with just the restaurant reviews, the website has an array of categories from Nightlife to Shopping to Beauty & Spas to Automotive to Hotels & Travel. No matter the category, one thing remains the same — Yelpers depend on Yelp for first time purchases, services, and destinations.
Being eight years older than Yelp, has developed a strategy that guarantees only 4 and 5 star reviews for businesses, regardless of the industry. Statistically, out of every 100 customers, 95 are happy and 5 are not. The problem is that only one out of every 95 happy customers will write a positive Yelp review; while two out of every 5 unhappy customers will go on Yelp and leave two negative reviews. Unhappy people are 40 times more likely to go online to “vent,” choosing Yelp as their platform. The main page of YelpReputation.net–s newly redesigned website now hosts a “what we do in 30 seconds” video that explains the process of how Yelp reputation management can change your business– Yelp ranking, placement, and revenue.
Founded in 1996, has two locations, in New York City and Washington, D.C., serving businesses accross the United States. The company sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, and will be represented again at this year–s ad:tech in New York City, the leading digital marketing event for marketing and technology professionals from all over the world.
Official YelpReputation.net Website —
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