MADISON, WI — (Marketwired) — 11/13/14 — Shoutlet®, the leading independent cloud-based social relationship platform, today announced the release of a new Customer Care module, giving brands the ability to quickly and efficiently capture, manage, and respond to customer inquiries made on social channels.
Consumer satisfaction, brand loyalty, and lifetime customer value are all now tied to positive social engagement. As more consumers demand an immediate response to their questions, concerns, likes, and dislikes posted socially, brands must align their customer service and social teams with technology to surface the right conversations and route them accordingly.
Shoutlet–s new Customer Care module combines powerful listening, filtering, and community management with enterprise-level collaboration and automation to identify important conversations, and delegate replies that drive improved response times and increased customer satisfaction.
“Today–s announcement is the latest development in our commitment to creating industry-leading innovation that brands can leverage to drive real business value. Social Customer Care has emerged as a priority for our clients, and I–m very excited we–ve taken such a major step forward in meeting their needs,” said Mark Herrington, Shoutlet–s Chief Executive Officer. “The tremendous response from the market to this release and other advances on our ambitious roadmap confirm our vision for social marketing is both unique and inventive.”
Data captured via the Customer Care module is also delivered to database, giving brands a comprehensive view of the evolving fan relationship. Armed with actionable, personalized data, brands now have the ability to make data-driven marketing decisions for re-targeting opportunities based on known engagement behaviors and preferences. This alignment also allows brands to deliver an omnichannel experience, an important strategy to ensure customers receive quality service whether online or in the store.
Shoutlet is an enterprise-class, cloud-based social relationship platform that empowers brands to build meaningful customer relationships by harnessing the power of social marketing. More than 600 brands and agencies in 70 countries use Shoutlet to publish, engage, and measure social marketing campaigns that gather consumer data to drive measurable business impact. Headquartered in Madison, WI, Shoutlet has additional offices in New York, San Francisco, Atlanta, and London. Current customers include 3M, Best Buy, Macy–s, FOX Sports, Hot Topic, 24 Hour Fitness, Canon, Four Season Hotels and Resorts, and Norwegian Cruise Line. To learn more, visit Shoutlet.com or follow us on Twitter @Shoutlet.
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Emily Zei
Product Marketing Manager
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