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Ecommerce Page Speed Survey Reveals Most Site Owners Are Concerned About Page Load Times; 35% Remove Third Party Tags to Improve Performance

NEW YORK, NY — (Marketwire) — 07/18/11 — Amidst growing concerns about slow loading web pages and the resulting loss in sales and conversions to ecommerce businesses, a new survey by global tag management leader () reveals that a majority of respondents (81%) are concerned or very concerned about on their sites. At the same time, nearly 60% say they-ve taken some steps to improve site speed but feel they could do more.

The survey also shows that nearly three-quarters (71%) are aware that optimization of third party marketing pixels/tags can hasten page load times, while 35% have actually reduced or removed tags to improve site performance.

Numerous studies show that slow loading pages can have a negative impact on ecommerce conversion rates. According to an Aberdeen Group report, every extra second a page takes to load can result in approximately a seven percent loss of conversions(1). Additionally, a Forrester Research report indicates that 40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site(2).

Third party marketing tags, or pixels, can be a key contributor to slow loading pages, as they-re often stored and loaded inefficiently. Most ecommerce sites incorporate five to seven tags per page…

This is an excerpt of the full press release, which can be viewed at .

(1) Source: Aberdeen Group, The Performance of Web Applications, November 2008
(2) Source: Forrester Research, Sept. 2009

FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
510-733-6228

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