DALLAS, TX — (Marketwired) — 11/19/14 — Parks Associates announced at showing pay-TV adoption in Germany and the U.K. has reached 86% and 78% of broadband households, respectively. Spanish adoption is much lower, with 47% of broadband households receiving only local broadcast channels.
“Spanish broadband households show enthusiasm for online video, with our research showing 54% watch free online video at least once a month, compared to 40% in the U.K. and 26% in Germany,” said , Director, Research, Parks Associates. “Yesterday–s keynote from Oliver Lewis at Sky Deutschland detailed the provider–s efforts to launch OTT services across Europe, including opportunities in Germany and Austria, where broadband penetration and device ownership are high.”
At CONNECTIONS Europe, executives from ARRIS, Roku, Viaccess-Orca, Intel, and Orange addressed the pay-TV market in the on Tuesday, 18 November, followed by the keynote “Pay-TV Strategies to Reach Connected Consumers” from Oliver Lewis, SVP, Product Management, Sky Deutschland.
Parks Associates research shows 10% of Spanish broadband households with a pay-TV service plan to change to a new service provider in the next 12 months, compared to 9% in the U.K. and 4% in Germany. Several pay-TV providers plan use OTT services and second-screen features to attract subscribers or to motivate upgrades to premium services.
, 18-19 November in Amsterdam, also features a keynote from Ericsson and a fireside chat with Deutsche Telekom and Icontrol Networks. Sponsors are Arrayent, Icontrol Networks, Tyco, ROC-Connect, Verisure, Amdocs, Domoalert, INSTEON, iYogi, Qualcomm, ULE Alliance, Z-Wave, Ayla Networks, Zipato, AlertMe, MiOS, and Support.com.
Parks Associates will further discuss the firm–s smart home, digital entertainment, and Internet of Things research at , January 6, 2015, in Las Vegas. Visit for information.
is at . Contact Holly Sprague at to request research or a speaker interview.
CONNECTIONS Europe, produced by Parks Associates, is an executive conference focused on the connected home ecosystem and the Internet of Things as it relates to the connected consumer. The event examines the impact of connected devices and services, including entertainment, controls, digital media, security, and cloud services.
Holly Sprague
Parks Associates
720.987.6614
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