Home » Picture Gallery, Software » Playrific 2.0 Advanced App Creation, Publishing and Analytics Platform Brings Brands, Consumers Together on Mobile With New Speed, Economy and Insight

Playrific 2.0 Advanced App Creation, Publishing and Analytics Platform Brings Brands, Consumers Together on Mobile With New Speed, Economy and Insight

BILLERICA, MA — (Marketwired) — 11/26/14 — , publishers of popular kids– apps for leading and emerging brands, today introduced Playrific 2.0. The patent-pending platform launches mobile strategies and apps in a fraction of the time and costs of competitive approaches, with analytics and features to drive engagement and inform strategies. With $4.2M invested in the company, Playrific and its partner brands can leverage real-time COPPA-compliant intelligence to engage more immediately and fully with target consumer communities.

Playrific also today announced agreements with 23 North American and global brands. New partners include , the , puzzle and game maker , and TV/video properties such as Discovery Digital Networks– Animalist “,” Canada–s “,” the award-winning “” childrens– animated series and Honest Entertainment–s early childhood “” series. (a division of Nemours Pediatric Children–s System, is a program dedicated to the prevention of reading failure in young children), The Beijing Dream City Culture Company–s popular “” (a little red fox from China) and a dozen other brands are also new Playrific partners (see below).

“Successful brands have a unique, carefully developed voice and personality that can get lost in the 3rd party development process. Despite all of the time and money spent, sometimes apps fall flat — kids are unpredictable and even the biggest brands occasionally get it wrong,” observes Playrific, Inc. CEO and Founder Beth Marcus. “The V.2 platform substantially reduces risks and investments: existing brand assets morph to become activities that grab attention, and our advanced publishing flexibility coupled with actionable insight can sustain engagement long after other apps are deleted or forgotten. Kids vote with their fingers. We collect and act on the resulting insight.”

The substantially-upgraded app platform offers three key advantages: in assured compliance with COPPA for actionable market insight on young consumer communities; seamless, that allow brands to rapidly provision apps with more of desired content; and the ability to move at very low cost. The new platform–s in-app purchase, couponing capabilities and other platform-level features also help brands serve younger consumers.

Other new Playrific brands include: Out of the Box Toys– “,” Outset Media–s “,” HLL Designs– “” (creators of BobbyJack, with ), “” from Inoochi and Remarkable Brands, the , , , “,” “Condorito,” “” and “.”


publishes apps kids love for premium and emerging kid-facing consumer brands. Its patent-pending publishing platform was developed with more than four years of intensive testing by young consumers. Its advanced analytics are stringently COPPA-compliant by design, enabling continuous content evolution to match kids– usage patterns and prevailing trends. This insight helps Playrific apps substantially out-perform competitive app publishing solutions.

Maureen MacGregor
Pelorus Communications
978 473-1016

Posted by on 26. November 2014. Filed under Picture Gallery, Software. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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