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AMAX to Introduce Next Generation of CloudMax Private Cloud Appliance Solution at FOSE 2011

WASHINGTON, DC — (Marketwire) — 07/19/11 — AMAX, a leading provider of enterprise and cloud computing solutions, launches CloudMax Apex, the next generation of the CloudMax private cloud appliance, at FOSE 2011 this week. The CloudMax Apex eliminates the associated complexity and excessive costs of traditional enterprise private cloud deployments with a ready-to-deploy and simple-to-manage secure private cloud solution using a consolidated appliance model, enabling companies to move seamlessly into the cloud for an immediate reduction in IT overhead and overall operational expenditure.

The CloudMax Apex is a comprehensive x86-based private-cloud platform that integrates hardware, storage, networking, virtualization, internal & external security, disaster recovery, and dynamic management features to create a secure private cloud environment housed on-premise for complete control and direct access. The CloudMax was designed specifically for enterprise environments with diverse computing infrastructure requirements across virtual and physical machines that require support for various hypervisors and operating systems from a single management platform.

At the core of the new private cloud offering is AMAX-s next-generation automated cloud management program, which accelerates and simplifies cloud computing deployments and offers a high degree of integration, flexibility, and resource optimization, while providing an enhanced self-service, request-driven user experience. The cloud management program features intelligent resource reservation and allocation to ensure the right resources are allocated to the right application at the right time.

The CloudMax Apex is powered by AMAX-s Unified Storage Platform, which centralizes and simplifies data management to reduce capacity requirements by up to 50%, making it the ideal platform for server virtualization to achieve maximum consolidation and efficiency. An integrated Local Protection suite provides snapshots of file systems and iSCSI volumes to deliver an additional layer of protection necessary for Disaster Recovery. With scalability from 6 to 120 disk drives and up to 240TB of capacity, the Unified Storage Platform meets the needs of growing organizations by seamlessly scaling to accommodate complex storage requirements.

Dramatically accelerates private cloud deployment

Advanced engineering ensures system compatibility

Optimizes overall resource utilization — capital expense can be reduced by 75% and operational expense by 25%, with resource utilization increased to 50-60%

Automated cloud management reduces operational costs

Eliminates security risks and maintain/control the IT infrastructure on-site

Enables real-time security policy management on the access level without compromising cloud performance

Self-service portal increases end user control, productivity, and ease of use

Dynamically scales applications to meet service level agreements (SLAs)

Efficiently and effectively provides a model for delivering IT as a service

Flexible scaling, advanced security, and Professional Services options

Local data protection suite with snapshots for file systems and iSCSI volumes

Optional remote protection suite that replicates file data over IP for disaster recovery, backup, and/or testing

Optional application protection suite options with full application integration and replica management

Integrated network automation and virtualization tools via the Open Automation Framework

“The new AMAX CloudMax Apex is revolutionizing IT infrastructures by empowering enterprises and government agencies with a complete out-of-the-box private cloud appliance solution. It represents exceptional value to businesses by cutting IT expenditures and maximizing their resource utilization, IT efficiency, and agility,” said James Huang, Product Marketing Manager at AMAX. “With advanced security and flexible scaling options available as well as a wide range of Professional Services to assist in cloud planning and deployment, the CloudMax Apex helps companies transition to a business model that maximizes resources while reducing overall overhead.”

To witness the next step in the Cloud Revolution, come see a live demo of the CloudMax Apex at AMAX booth #956 at FOSE 2011 in Washington, DC from July 19 – 21, 2011.

Founded in 1979, AMAX is a leading provider of innovative cloud computing solutions. By applying a unique combination of engineering expertise with an open standards-based approach, we are known as the go-to choice for organizations and global Fortune 1000 companies for engineering powerful and efficient solutions that push the boundaries of cloud computing. Our innovative CloudMax private cloud appliance platform can dramatically help accelerate and simplify your cloud deployment and offers a high degree of integration, flexibility, and resource optimization, providing an enhanced self-service, request-driven user experience. We are revolutionizing infrastructures by empowering organizations to improve their IT responsiveness and increase computing utilization — one cloud at a time. AMAX is proud to be ISO 9001 Certified and China Compulsory Certified. The company headquarters is in Fremont, CA with offices in Richardson, TX, Taipei, Taiwan, and Suzhou and Shanghai, China. For more information on AMAX, visit .

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Justin Quon
510-497-8939

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