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Digagogo Completes Acquisition of DogoNet Software

DETROIT, MI — (Marketwire) — 07/19/11 — . (“Digagogo”) (OTCBB: DOGO), a provider of information and communications technology, is pleased to announce that pursuant to the letter of intent announced April 27, 2011, Digagogo, having reviewed the appraisal and due diligence by RWE Growth Partners, has completed an asset purchase agreement for the acquisition of Swebby Inc.

On July 6, 2011 Digagogo, through its wholly owned subsidiary, Impact Innovations Inc. (“Impact”), completed an Asset Purchase Agreement whereby the Company acquired all of Swebby-s assets and intellectual property pertaining to the DogoNet software platform and hosting service, in exchange for cash and stock.

CEO Fernando Londe commented on this acquisition: “The future of social media and e-commerce is personalized, relevant information should find you, proactively, to improve collaboration and enable faster decision making within your community. With the Swebby acquisition, we are accelerating our strategy to unlock the Private Social Network; we will offer the technology innovation need it to move businesses forward at faster speeds.”

About Swebby:

The Swebby single user system is targeted to the novice user and the platform is capable of hosting a large number of individual Web sites and can be easily configured to enable individuals and households to promote family values, and buy or sell items online via private social networks. The Swebby Enterprise platform has been designed specifically for the multi-level marketing (“MLM”) sector complete with a real time compensation management capability and a fully packaged administration portal that can be customized to meet the specific need of each MLM enterprises customer.

About :

Digagogo, through both its DOGONET product and the Swebby platform will have the ability to empower every household with a virtual portal, which contains cutting edge features. This customizable virtual portal has the potential to give households the ability to buy, sell, share, promote family values, earn extra household income, and provide leveraged buying power. The virtual portal is user friendly, and offers a high degree of security, confidentiality and privacy.

About .:

The Company is developing a digital sales and distribution network designed to connect households together and enable individuals to buy or sell items within a local community. The Company believes that this can be achieved by harnessing the power of local group buying and instantaneous knowledge of supply and demand within that community.

Forward-Looking Statements:

Statements in this press release may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “optimizing,” “potential,” “anticipate,” “goal,” “intend” and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company-s business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Digagogo filings with the Securities and Exchange Commission.

Contact:
Investor Relations

US – 1 800 249 7621
UK – +44 020 3004 8076

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