ORLANDO, FL — (Marketwired) — 01/07/15 — . (OTCQB: IZEA) has teamed up with Meredith Video Studios– —- to develop an exclusive, online marketplace wherein –Better TV– advertisers can integrate Sponsored Social features into their integrated marketing strategies. Additionally, loyal fans of –Better TV– will be encouraged to join the marketplace to work with Meredith advertisers to create and distribute unique social content to their followers across platforms including Twitter, Facebook, Instagram, and YouTube.
Launching today, the collaboration between IZEA and Meredith Video Studios illustrates the next-generation of Sponsored Social integration with high-profile broadcast properties. Better TV–s IZEA portal, , will be promoted both on-air and online across the program–s integrated marketing channels. The technology platform provides companies like Meredith with the opportunity to streamline the Sponsored Social process for advertisers and fans alike, including an automated workflow that streamlines payment, provides FTC disclosure auditing, and real-time performance tracking.
“Developing a specialized and first-of-its-kind social activation system for –Better TV– through IZEA is an incredible opportunity,” stated Ted Murphy, CEO of IZEA. “The goal for brands is not to just reach consumers, but also to actively connect with the right ones. The partnership offers marketers the ability to extend messaging past traditional commercials or sponsorships to reach loyal and active consumers.”
IZEA has facilitated more than three million Sponsored Social transactions since 2006, allowing social media content creators to earn sponsorship income from brands. The company–s Exchange ecosystem provides partners like Meredith Video Studios the opportunity to expand their reach to a larger network of buyers and sellers.
“Meredith Video Studios works with brands to increase their sales revenue and presence in the marketplace,” said Kieran Clarke, Executive Vice President of Meredith Video Studios. “IZEA is the premier company in generating revenue for brands via social media networks. In addition to The Better Show TV spots and integration, branded entertainment and digital extensions, we are now able to help brands monetize their social media efforts with this new partnership.”
Founded in 2006, IZEA is the pioneer of Social Sponsorship. The company builds cloud-based marketplaces that connect brands with creators who blog, tweet, pin, and post on their behalf. Brands receive influential consumer content and engaging, shareable stories that drive awareness. Creators are compensated for their participation and partnership. For more information about IZEA, visit .
Meredith Corporation () has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile, tablets and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith–s National Media Group reaches an audience of over 200 million monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents and Allrecipes.
Meredith–s Local Media Group includes 17 owned or operated television stations reaching more than 10 percent of U.S. households. Meredith–s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation–s Top 25 — including Atlanta, Phoenix and Portland — and 14 in Top 60 markets. Meredith–s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations. Additionally, Meredith Video Studios produces the Daytime Emmy Award-nominated The Better Show, a syndicated daily lifestyle television program reaching 80 percent of U.S. TV households.
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