SAN FRANCISCO, CA — (Marketwired) — 02/24/15 — BrightTALK, the powerful marketing platform that is accelerating business and professional growth through videos and webinars, will present live on Thursday, February 26 at 9am PST.
The webinar will be presented by BrightTALK Senior Marketing Manager Kaitlin Stich and will discuss how best-in-class marketers are successfully structuring and measuring their webinar programs.
The session will highlight best practices to achieve webinar program success, including:
Reporting on webinar program performance and ROI
Scoring webinar data in your marketing automation system
Routing webinar leads and engagement information to sales
Establishing a set of webinar program KPIs
“As marketing teams and technologies grow more sophisticated, having organized marketing operations is essential,” said Kineon Walker, VP of Marketing at BrightTALK. “This session will discuss how to track critical metrics that help companies maximize the return on their webinar program investment.”
The presentation is free to attend and accessible live and on demand.
Register here:
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