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Best Selling Freakonomics Author Announced as Guest Keynote Speaker for Adaptive–s Annual User Conference

PALO ALTO, CA — (Marketwired) — 02/26/15 — , the worldwide leader in and for the biggest brands and the hottest companies, today announced Stephen Dubner, Freaknomics co-author, as the guest keynote speaker for . Dubner is a best-selling author, a former editor and writer at The New York Times and New York magazine, a radio/TV personality, and the co-author of the New York Times bestseller Freakonomics series. Dubner is a highly engaging and dynamic speaker and presenter and maintains the popular Freakonomics blog, which has been hailed as “the most readable economics blog in the universe.” Dubner will share anecdotes on how to think more rationally, more creatively and more productively based on data-driven insights.

is Adaptive Insights– annual user conference and the largest gathering of finance professionals and business leaders in its industry. Due to Adaptive–s growing customer base of over 2,500 customers worldwide, this year–s conference has moved to the San Jose Convention Center to provide the biggest and best experience for attendees.

Adaptive Live 2015 will feature:

50+ targeted breakout sessions for all skill levels, including popular sessions such as , , , , and

Use cases and practical advice from dozens of customers

Networking opportunities with peers, Adaptive Executives, industry experts, and analysts

Access to the highly-popular “Wizard Bars” to leverage product experts across the entire Adaptive product suite

Former Adaptive Live attendees have shared the following accolades:

“Quite a lot of valuable sessions packed into two days — worth the trip.”

“I was a better user of Adaptive the moment I left the conference!”

“We really appreciated the time top-executives spent separately with our company.”

will be held April 20-23, 2015. To take advantage of the maximum discount available, now before the early bird deadline of February 27th.

For additional information, including a complete and full details, please visit or email us at Also check out the blog on and #ALive15 on Twitter.

: Join @Freakonomics co-author Stephen Dubner at #ALive15 to learn why the best decisions come from data, not intuition

Adaptive Insights is the worldwide leader in . Via its software as a service (SaaS) platform, the company offers capabilities for reporting, consolidation that empower finance, sales, and other business leaders with insight to drive true competitive advantage. The Adaptive Suite is sold direct or is available through Adaptive–s robust cloud CPM channel ecosystem of 200+ partners, including Accenture, Armanino, Cohn Reznick, Intacct, KPMG, McGladrey, and Plex Systems. NetSuite also offers Adaptive Insights as its NetSuite Financial Planning Module.

More than 2,500 companies in 85 countries use Adaptive Insights. These range from mid-sized companies and nonprofits to large corporations, including AAA, Boston Scientific, CORT, Konica Minolta, NetSuite, Philips, and Siemens. Adaptive Insights is headquartered in Palo Alto, Calif. For more information, visit, the , and follow Adaptive on and .

Contacts:
Derek Kober
Adaptive Insights
650-810-2486

Gina Giachetti
Highwire PR
PH: 415-963-4174 ext. 17

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