Sales and Marketing head for EMEA, Paul Hartridge said “Ballistic Cases are very committed to driving our European presence forward in 2015. Since our original announcement at CES Las Vegas in January 2014 we have totally redesigned our retail packaging to give it a real stand out image in store, developed strong strategic partnerships with device manufacturers and are now opening key partners across the territory to build our brand presence. Talksky will be responsible for driving our core business through the German, Polish and Turkish markets and I am confident that we can look forward to tremendous success here.
The protective case market continues to grow as the smart device is now recognized as an essential communication device in all aspects of life. Remarkably now over 92% of users keep their smart device within arms reach 24 hours a day and therefore the need for a stylish case that offers genuine all round protection is crucial. Ballistic Cases use HexTec technology ensuring that the specially developed Ballistic Corners, and full six sided minimum 1.8 meters drop protection have elevated the brand status on a global basis. Demand for effective protection continues to increase and whilst the case market as a whole may be over-subscribed, the number of brands that can offer peace of mind to the consumer with genuine authenticated device protection are limited. Ballistic Cases is recognized as one of the leading international players in this market sector.
Ballistic’s case business will continue to diversify as they develop protection for a number of key devices in both the smartphone and tablet areas. This will allow Ballistic to offer the best solution not only to the retail consumer but also in a variety of other markets such as the Education, Business to Business / Corporate and Outdoor Leisure markets. Ballistic’s range offers a case for every scenario and there is no doubt that Talksky will be a key partner as the European expansion continues to build.”
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