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One to One Global Launches MessageMaker Social, a Social Media Management System for Deploying Large-Scale Social Marketing

BOSTON, MA — (Marketwire) — 07/27/11 — One to One Global, an interactive marketing and social technology firm, today announced the availability of MessageMaker Social, a social media management system that allows companies to fully leverage the power of social media. MessageMaker Social enables brands to publish, manage and measure highly segmented, localized and targeted content to fans and followers across many social networks.

“As we all spend more and more time on social networks and mobile devices, it is essential for companies to connect with customers through the people, brands and local voices they already know and trust,” said Chris Heitmann, managing director of One to One-s Connect division. “To do so, they need the right infrastructure to manage a large-scale social presence — one that allows them to deliver highly relevant, personalized and localized content.”

Marketers today are facing an enormous problem implementing their social media strategies. Most have learned the value of segmenting their messages across e-mail, print and broadcast but have yet to learn how to localize and segment content across social media networks and as a result are not maximizing their investment in social.

The MessageMaker Social SaaS platform allows companies to:

ENGAGE WITH RELEVANT CONTENT – MessageMaker Social helps grow fans and followers while increasing engagement by letting marketers target content to specific social interaction points based on geographical, sales rep or product interest.

ENSURE BRAND INTEGRITY – MessageMaker Social ensures brand compliance and consistency across all your company-s Pages and accounts, while also allowing for dynamic and personalized elements.

UNDERSTAND ACTIVITY AND ENGAGEMENT – MessageMaker Social-s analytics and reporting capabilities facilitate greater insight into customer and employee activities and provides visibility across all social media channels helping to maximize content, campaigns and connections.

The most recent category to emerge in the social media business software industry is social media management systems (SMMS) and demand for SMMS solutions is exploding. This is due in part to many marketers realizing the need for broad and long-term social media strategies. In fact, nearly four in 10 interactive marketers have already developed a long-term plan, while another 36% plan to in the next 12 months.*

“To remain competitive, it is imperative for today-s enterprise marketers to engage in social at every stage of the customer lifecycle,” Chris added. “Successful social media marketing requires the right message, at the right time, in the right brand voice — to connect with thousands of social endpoints including employees.”

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About One to One

MessageMaker Social is a web-based social media management system (SMMS) from One to One Connect, a division of One to One Global. One to One Connect has over 10 years of experience working with companies such as UPS, SunTrust, and Gap Inc., strengthening brand relationships by delivering measurable content, messages and ROI across a broad spectrum of permission marketing channels including social, email, mobile and apps.

One to One Global is an independent interactive marketing and social technology firm with offices in Boston, London, Singapore and Sao Paulo. Founded in 1997, the firm creatively employs digital, mobile and social media along with advanced research services to create meaningful connections between consumers and brands. One to One-s vision is to be the leading Human Experience marketing firm. For more information please visit or follow us on Twitter @onetooneglobal.

MessageMaker Social is a registered trademark of One to One Global, Inc.

*”Accelerating your Social Maturity” Forrester Research Inc., June 2011

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