DALLAS, TX — (Marketwired) — 05/04/15 — ProgrammaticAdvertising.org (PA.O), a leading digital publication and community dedicated to delivering unbiased, jargon-free programmatic insight to marketers, was recently selected to moderate two sessions at the upcoming Incite Programmatic Summit.
The Incite Programmatic Summit, which takes place May 4-5 at the New Yorker Hotel in New York City, provides innovative and revolutionary ideas on the biggest issues in the programmatic space. The summit brings together a mix of inspiring keynotes and compelling breakout sessions to help attendees keep up with a rapidly changing programmatic landscape.
The sessions PA.O will moderate during the two-day event include industry leaders from DISH Network, Lenovo, Stoli Group, and Alcone, to name a few.
On May 4, the moderated session is titled “Customer Data and User Behavior: Data to Serve Your Business Goals” and focuses on ways customer data can help make informed buying decisions and ways for user behavior to inform approaches to engagement. The session begins at 10:30 a.m. EDT.
May 5, PA.O will moderate “Cross Device: The Light at the End of the Tunnel” at 3:30 p.m. EDT. From researching on a desktop, to price comparisons on a mobile, to completing purchases in-store, this session focuses on ways consumers make purchasing decisions and how those decisions continue to evolve.
“Our shows that the biggest obstacle to programmatic growth is marketer comprehension. The Incite Programmatic Conference is a great opportunity to clear the fog surrounding marketers by sharing ideas and best practices,” said Nicholas Henderson, Publisher of Programmatic Advertising.org. “We are excited to be a part of this conference and bring programmatic knowledge not just to executives, but marketers in general. Given the intimate size of the conference, attendees will leave with connections and insights that will help them succeed in this constantly evolving industry.”
ProgrammaticAdvertising.org (PA.O) is a community of marketers dedicated to arming programmatic stakeholders with relevant information and technical knowledge. By delivering actionable news, opinions, interviews, and insights, PA.O–s comprehensive content informs and educates marketers on the programmatic ecosystem. With every article, PA.O helps drive smarter and more efficient advertising decisions.
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For more information about the Incite Programmatic Summit, including registration and programming, visit
Press Contact:
Cassady Nordeen
718-644-0273
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