ORLANDO, FL — (Marketwired) — 06/22/15 — IZEA, Inc. (OTCQB: IZEA), operator of the premier online marketplace that connects brands with influential content creators, announced today they have begun piloting sponsored streams via Twitter–s Periscope application. The program launch follows on the heels of IZEA–s first Periscope campaign, completed over Father–s Day weekend with a top multinational consumer packaged goods company.
“The rapid rise of Twitter–s Periscope app creates an opportunity for brands to engage with consumers through a unique experience that combines live video with a comment stream that isn–t found in other forms of Sponsored Social,” said IZEA Founder and Chief Executive Officer Ted Murphy. “We are intrigued by the initial results of this program, and continue evaluating the viability of live streaming applications.”
The Sponsored Stream pilot program leverages key influencers in IZEA–s network to create live branded content on Periscope. By activating hundreds of Creators through IZEAx to drive awareness of the Sponsored Stream, the program reaches multiple channels with shares and organic amplification reaching across social networks.
IZEA continues to pioneer the sponsored social industry. The company created the first platform for sponsored blog posts, the first platform for sponsored tweets, the first platform for sponsored check-ins, and is now the first company to launch a sponsored stream program.
“Our team is constantly evaluating new channels to connect brands with influential content creators,” said Murphy. “Brands must continue to evolve and stay on the cutting edge of social media in order to stay relevant with their target audiences.”
IZEA operates the premier online marketplace that connects brands with influential content creators. IZEA creators range from leading bloggers and social media personalities to A-List celebrities and professional journalists. Creators are compensated for developing and distributing unique content on behalf of brands including long form text, videos, photos and status updates. Brands receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit .
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA–s expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA–s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: .
IZEA Media Relations:
Brent Diggins
Allison+Partners
(623) 201-5554
IZEA Investor Relations:
Budd Zuckerman
Genesis Select
(303) 415-0200
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