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DataMentors Positioned in Leading Industry Analyst Firm-s Magic Quadrant for Data Quality

TAMPA, FL — (Marketwire) — 08/02/11 — DataMentors LLC, the industry-leading, full-service data quality and management solutions company, announces its inclusion in the June 2011 Gartner “Data Quality Tools Magic Quadrant” report. The report positions data quality vendors according to their ability to execute and their completeness of vision.

Gartner, recognized as a world-leading information technology research company, provides valuable insight and research reports about technology players within the data quality arena and other technical markets. Gartner tracks numerous data quality providers, however only a fraction of these vendors meets the inclusion criteria to be included in the Quadrant.

“DataMentors is a smaller company competing among many large data quality vendors,” said Pete Giraldi, Senior Vice President of Sales and Marketing. “As -the small company with the big product,- our proprietary data cleansing software, DataFuse, successfully delivers unparalleled householding capabilities at an extremely attractive price. It is a huge accomplishment to be recognized by Gartner in the Magic Quadrant.”

DataMentors- president, Bob Orf, said that as data volumes continue to grow, data quality is critical for organizations in order to effectively deliver targeted marketing campaigns and meet business strategies. “DataMentors has invested numerous resources to develop a comprehensive and innovative data quality tool package that leverages a corporation-s information assets to provide keen customer insights and a distinct competitive advantage.”

DataMentors is a provider of database preparation and marketing solutions, featuring DataFuse, PinPoint, ValiData, NetEffect, DataPoint, and DMConsulting. These services are used individually or as an integrated end-to-end turnkey database solution for a clean, highly granular and accurate 360-degree view of the customer through data validation, transformation, standardization and householding. Offered as either a customer-premise installation or ASP delivered solution, DataMentors leverages proprietary data discovery, reporting and analysis, campaign management, data mining and modeling practices, identifying insightful customer sales and marketing directions.

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner-s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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