NEW YORK, NY — (Marketwired) — 07/20/15 — Visible World, Inc., the leader in TV ad tech for effective yield management, announces that David Kline has joined the company as President and Chief Operating Officer. Kline brings a wealth of domain knowledge and experience to the company. With a career spanning three decades in the media business, Kline has managed numerous advertising businesses in local, regional sports and national cable networks. He joins Visible World following Comcast recently acquiring the company.
Prior to joining Visible World, Kline was COO at Ensequence, where he helped the company establish the interactive advertising ecosystem for cable, satellite and smart television manufacturers, numerous cable network affiliates and top national advertisers. Prior to Ensequence he was President and COO of Cablevision Media Sales for 20 years, where he oversaw operations for Cablevision–s advertising businesses, including local cable, interconnects, regional news channels, national cable networks, newspapers and introduced industry leading advanced advertising products and services.
Over the year prior to his coming aboard Visible World, Kline served as a Director of the company and consulted on a number of initiatives to support cable operators, satellite distributors and telcos (“MVPDs”) in their programmatic inventory sales.
“We are delighted that David has officially joined our team,” said Visible World CEO Seth Haberman. “Because of our shared forward-looking take on the space and his leadership, he has been a critical advisor to Visible World for some time. He joins us now, as we take the company to new heights in increasing the performance of TV ad inventory. Visible World has been a frontrunner in our industry — and now we are taking the next step in our suite of products.”
Kline has led the industry charge in advanced advertising by launching an extensive list of products and applications and many “firsts” for the cable industry. Now on board at Visible World, Kline continues to lead such intiatives, by spearheading Visible World–s industry leading products for Cable Network, Local Broadcast, zone and HH level targeting as well as Visible World–s programmatic advertising sales division, AudienceXpress.
“As a leadership team, along with our partners, we are focused on unlocking the critical value of targeting, measurement, optimization and accountability for advertisers, agencies, networks and distributors,” said Haberman. “David–s proven track record operationalizing businesses in our space make him a natural, strategic fit.”
Visible World is the leading provider of TV ad tech for effective yield management and its mission is that of increasing the value of TV ad inventory. The company–s HighYield programmatic TV ad sell-side platform offers the most complete solution in the industry. Visible World–s proven TV advertising technology and applications make it easy to plan, package, sell, customize, target, and measure TV ads that are more relevant for viewers and more effective for advertisers, making TV ad inventory even more valuable. More information can be found at .
Kendall Allen
For Visible World
917-714-9213
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