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RedPoint Global CEO Speaking at DMA &THEN 2015 Strategic Summit

WELLESLEY HILLS, MA — (Marketwired) — 09/24/15 — RedPoint Global (), a data management and digital marketing leader, has been invited to speak at the Strategic Summit at &THEN and also in the main DMA &THEN Conference. RedPoint–s CEO will be on the Summit panel “The Rise of Machine Intelligence” on Monday, October 5, 2015, 10:50-11:35 a.m., at the Westin Waterfront Hotel, Boston. That same day, the company is also presenting in “Cross Channel Marketing Orchestration with Contextual Follow-Up,” (the DMA–s traditional –product shoot-out–), 11:45 a.m.-12:30 p.m. at the Boston Convention and Exhibition Center.

RedPoint CEO and Founder Dale Renner will discuss transformations occurring in today–s market, and how machine learning is becoming key to driving intelligent customer engagement. His talk will cover important trends including changes in the kinds of data being captured, new ways of managing that data and new platforms for delivering contextual customer engagement. The discussion will help inform marketers on how they can optimize their data to make their business processes smarter.

RedPoint Global Solution Consultant Beth Scagnoli will also demonstrate the power of RedPoint–s Convergent Marketing Platform at the “Cross Channel Marketing Orchestration” session. This product showcase is a prime opportunity for attendees to see how RedPoint Global–s platform stacks up against others in the marketing technology marketplace.

RedPoint will showcase its Modern Marketing Architecture in booth #1133. Attendees will be able to learn how to turn Big Data into the Big Picture and see their customers — and a special booth presentation — in 3D. Discover how the Modern Marketing Architecture eliminates data and application silos, and uses powerful analytics to hyper-personalize the user experience. Data-driven marketers can see how to gain greater intelligence from their data by taking steps to capture it, integrate it, and make sure it–s accurate and accessible.

For more information, please visit RedPoint Global at the DMA &THEN Conference, booth #1133.

RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging — whenever and through whatever channel required — all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit or email .

Chuck Tanowitz or Christine McEachern
HB Agency

781-893-0053

Carol Wolicki
Vice President, Marketing
RedPoint Global

781-694-1125

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