NEW YORK, NY — (Marketwired) — 09/30/15 — , a leading developer and provider for internet, mobile, PC and iTV and their parent company, the Novomatic Group, today announced that , the turn-key private-label social casino marketing platform from Greentube will be the exclusive social casino platform for .
By implementing Greentube Pro, Foxwoods Resort Casino will leverage the expansive library of games offered by Novomatic/Greentube. In addition, Foxwoods will benefit from Greentube–s advanced functionality and the ability to have a uniform brand presence on their social gaming site.
“Foxwoods– leadership in the gaming industry makes them a perfect home for Greentube Pro,” said Thomas Graf, CEO of Greentube. “We are proud of our alliance with Foxwoods and the Mashantucket Pequot Tribal Nation. We look forward to a long-term and mutually-beneficial relationship.”
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience. The platform is fully customizable, allowing land-based casinos to choose from Novomatic–s vast library of respected games as well as content from Greentube partners. Players can experience the casino–s brand anywhere they may be and on any internet-enabled device they prefer.
“We are impressed by the quality of the Greentube Pro product line and are excited about working with Greentube to realize this shared vision,” said Felix Rappaport, President & CEO of Foxwoods Resort Casino. “This relationship marks an important transformation for the social gaming segment of our business and we are confident that the fundamental principles that make the Foxwoods brand so distinctive will continue to evolve.”
Greentube Pro was designed to engage with players away from the casino floor. By offering free- to-play social casino games for computers, tablets and smart phones, Greentube Pro enables players to earn rewards including complimentary meals, hotel stays, tickets to events and more.
The Greentube Pro platform is distinctive in several ways:
: The Greentube Pro solution is specifically designed to drive players into the land based casino by tying play to specific offers, rewards and promotional events
: Greentube Pro offers more than just casino games. It is a real social casino experience complete with social engagement and gamifications
: Players only see the Client–s brand while playing, ensuring a uniform brand experience.
is a leading developer and provider of iGaming solutions for the Internet, mobile devices and iTV, specializing in the development of 3D downloadable games, casino, poker, bingo and games of skill. Founded in 1998, Greentube is a wholly-owned subsidiary of , one of the biggest producers and operators of gaming technologies and one of the largest integrated gaming companies in the world.
Foxwoods Resort Casino is one of the premier entertainment destinations in the Northeast. As the largest resort casino in North America, Foxwoods offers a vast array of gaming in six casinos; AAA Four-Diamond hotels, restaurants from gourmet to quick service, world-renowned spas, award-winning golf, state-of-the-art theaters, and exclusive retailers. Perfect for both recreation and business, Foxwoods provides modern and versatile convention and meeting space to infuse new life into any meeting or event. Foxwoods Resort Casino is owned and operated by the Mashantucket Pequot Tribal Nation. For a comprehensive look at Foxwoods Resort Casino and Mashantucket Pequot Tribal Nation visit Foxwoods.com.
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Kevin Mercuri
212-901-6914
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