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MediaMelon QBR(TM) Technology Receives Outstanding Score in BTR Diamond Technology Reviews

SAN FRANCISCO, CA — (Marketwired) — 10/06/15 — , the smart streaming company, today announced that MediaMelon received a score of 4.5 out of possible 5 diamonds in the prestigious . Judged by cable industry experts, including representatives from Bright House Networks, Buckeye CableSystem, Cable One, Comcast, Cox Communications, Suddenlink Communications and Time Warner Cable, the Diamonds are a measure of outstanding innovation and product leadership.

QBR technology enhances existing adaptive bitrate (ABR) video streaming for OTT and TV Everywhere services by lowering bandwidth requirements by 35% on average while also reducing content quality variance by an average of 86% and thereby eliminating video artifacts. Consequently, service providers can improve network utilization, reduce streaming and storage costs, and provide better quality of experience for the end user.

“MediaMelon–s development of a product that works with all existing encoding/streaming formats while setting up the streaming of 4K and full HD along with facilitating use with existing encoders in real time is a leap forward of significant scope,” said one Diamonds judge. “The percentages seen in bitrate reduction, storage requirements and perceptual quality are striking. The focus in facilitating integration without adding complexity to the existing platform is very enlightened and good for the service/content providers on several levels.”

Another reviewer commented, “As MSOs work to deliver UHD content in the near future, adaptive bitrate encoders gain more and more importance in the network. This product promises significant bandwidth reduction and includes algorithms to maintain or enhance quality. This is definitely needed.”

“We are seeing strong momentum and interest from carriers and service providers looking to improve their OTT and streaming services, whether that be by reducing bandwidth while preserving quality for today–s HD video delivery, or preparing for next generation 4K and Ultra HD services,” said Kumar Subramanian, MediaMelon CEO. “The BTR Diamond Technology Reviews are a respected benchmark, judged by leading engineering and technical executives, and we appreciate the recognition of our product innovation with the development of QBR technology.”

MediaMelon QBR technology is at the heart of the MediaMelon Qubit solutions, available as a managed service for QBR-optimized or service delivery. QBR substantially improves today–s ABR technology by means of rapid scene analysis, content characterization, perceptual quality mapping and advanced buffer management techniques. These solutions integrate seamlessly into the existing video workflow, via SDKs implemented in encoders and video players. MediaMelon solutions are compatible with all major streaming formats including HTTP Live Streaming (HLS), MPEG-DASH, HTTP Smooth Streaming (HSS) and HTTP Dynamic Streaming (HDS).

Executives from MediaMelon will be attending the upcoming SCTE Cable-Tec Expo in New Orleans, October 12-16. To schedule a meeting and learn more about QBR technology, email or visit .

Note: All trademarks and registered trademarks mentioned herein are the property of their respective owners.

Broadband Technology Report (BTR), is the cable and telecom industry–s premier source for product and technology news, and is the most successful and fastest growing online outlet for product information and deployments; reviews and rankings; technology expertise; and buyer/seller facilitation. BTR–s portfolio includes online, print and video assets, all designed to help network operators build, upgrade and maintain high-performance communications networks. BTR, backed by more than 70 years of combined industry experience, delivers its email, online, print and video production services to more than 24,000 subscribers. If you are interested in subscribing, consult .

The BTR Diamond Technology Reviews (“the Diamonds”) is a renowned industry program — that was developed to recognize some of the top products and solutions available to the cable industry as determined by a stellar panel of cable telecommunications engineering experts. Engineering executives from Time Warner Cable, Bright House Networks, Suddenlink Communications, Comcast, Charter and Cox, and several expert consultants, were among the third-party judges for the 2015 “Diamonds.” Every year, BTR invites vendors to submit written information about products/solutions that have been released or upgraded since the previous year–s SCTE Cable-Tec Expo (September 2014). Criteria used in the Diamonds rankings include, first and foremost, unique technology or application thereof, innovation, ease of use, efficiency, reliability and contribution to profitability.

MediaMelon smart streaming solutions optimize Internet video quality and resource utilization, enabling content and service providers to dramatically improve performance, increase revenues and enhance quality of experience. MediaMelon solutions include patented video quality enhancement technology, intelligent content routing and analytics that create a global software fabric for efficient video streaming. Visit for more information.

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Sarah Lum
Bondi Blue
Media Relations for MediaMelon

Posted by on 6. October 2015. Filed under Internet. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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