PETALUMA, CA — (Marketwired) — 10/20/15 — , the e-commerce technology platform for fast-growing retailers, today announced that crafts retailer Herrschners has chosen to re-platform its multi-website commerce operations in USA and Canada on MarketLive–s award-winning commerce suite.
Herrschners was founded in 1899 in Chicago and became one of the first catalog retailers in the United States, as pioneers moving West would continue to mail-order needlecrafts and sewing notions from Fredrick Herrschner. The Herrschners– catalog has been in continuous operation for 100 years, and the company–s operations now include also an online store featuring six different mini-sites that retail everything from knitting yarns to puzzles to holiday-inspired do-it-yourself craft kits.
The company approached MarketLive with the challenge of upgrading and integrating their six retail websites serving US and Canadian customers — completely replacing Herrschners– home-built e-commerce IT platform.
“Historically we felt a –build it yourself– approach provided us the best technology solution, but over time we found ourselves lacking the tools to effectively merchandise our sites, and we were falling behind in best practices such as responsive design,” said Jeff Hesemann, vice president of e-commerce and marketing at Herrschners. “We judged MarketLive–s technology to be very competitive within the industry, and what really sold us on MarketLive was their subject matter experts who have helped also with non-technical improvements, and will continue to do so post-launch.”
MarketLive has developed a cross-branded merchandising environment for Herrschners, which allows them to integrate the six mini-sites with a single checkout so that customers can shop all of the Herrschners brands simultaneously. The new e-commerce store also optimizes merchandising for mobile screens using the native responsive design capabilities of MarketLive–s platform, and allows for much quicker execution of all marketing and merchandising initiatives — a key requirement for the busy fourth-quarter holiday sales season. The new MarketLive-built platform for Herrschners went into operation on October 15th.
“We–re honored that Herrschners has entrusted their online retail operations with us and we enjoy the challenge of modernizing the site design and merchandising capabilities for such a storied brand,” said Ken Burke, founder and CEO of MarketLive, Inc.
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Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers– experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.
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Renee Newby Friedman
Rocket Science PR, for MarketLive
Office: +1 415 464 8110 x213
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