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Symphony GOLD i2e Category Management Suite Synchronizes Workflow for Cross-Enterprise Collaboration

ATLANTA, GA — (Marketwired) — 11/03/15 — Symphony GOLD, provider of the , today announced that, with the addition of GOLD Shelf, its web-based GOLD i2e Category Management suite delivers a full set of cross-enterprise workflows that unify the category management processes and encourage collaboration between headquarters and in-store teams. The fourth application in the i2e Category Management Suite, GOLD Shelf enables users to create virtual planograms that accurately represent retail shelf space and item assortments.

With GOLD Shelf users manage and optimize detailed retail planograms that maximize merchandise space allocations and efficiently execute demand-driven category and assortment layouts. Retailers and manufacturers can balance days of supply of items, ensure merchandising objectives are adhered to, and provide the necessary level of capacity to improve product availability and decrease out-of-stocks. GOLD Shelf also includes comprehensive fixture building, item maintenance, performance highlighting, 3D visualization and planogram versioning. It delivers real-time access to planograms optimized for employees– individual devices — at head office, in store or on the road.

With the addition of GOLD Shelf to the GOLD i2e Category Management suite, category teams benefit from:

breaks down departmental silos and transforms category tasks into strategic retail operations that are executable in the store;

and task management capabilities encourage collaboration between head office and store teams by instantly sharing decisions with all stakeholders on all devices;

any-time, any-where, via any-device;

eliminates need to install or update software, decreasing the costs associated with managing business solutions.

“It–s not only collaboration between retailers and their vendors that is lacking, it–s also collaboration within the enterprise, especially around category management processes, that needs improvement,” said Nikki Baird, analyst, RSR Research. “The GOLD i2e Category Management Suite from Symphony GOLD is designed to help organizations break down internal silos and to develop truly collaborative workflows.”

“A next-generation, space-aware approach to category management, the GOLD i2e suite breaks down the barriers between both the category management process and the employees executing the tasks,” said Matt Robinson, product marketing director, Symphony GOLD. “An integrated workflow allows the space and category teams building assortments in the head office to collaborate with the in-store team implementing the planograms to ensure that product is merchandised in line with corporate objectives and that capacity is relevant to the demand from the customers who purchase them.”

Symphony GOLD, provider of the industry-leading GOLD unified software platform for retail, helps optimize profitability by delivering highly targeted product assortments across all channels, supported by reliable and responsive retail operations and supply chain execution. Symphony GOLD customers include 15 of the world–s 30 largest retailers, thousands of retail brands, and hundreds of national and regional chains. More at

Joan Geoghegan

978-371-3921