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Parks Associates: 10% of U.S. Broadband Households Intend to Purchase a Smart Watch in the Next 12 Months

DALLAS, TX — (Marketwired) — 12/15/15 — indicates smart watch adoption has nearly doubled, from 4% of U.S. broadband households at the start of 2014 to 7% now, with 10% planning to buy a smart watch by midyear 2016. The research firm will discuss its latest consumer research on wearables, the smart home, and the connected consumer at at CESĀ® 2016, January 6-7 in Las Vegas.

“The wearables market is growing strong, and their unique form factors will help drives sales for the holidays,” said , Director, Health and Mobile Product Research, Parks Associates. “Smart watches are particularly popular among broadband households with children. Eleven percent of U.S. broadband households with children have a smart watch, and 16% plan to buy one by midyear 2016. The smart watch has significant connected health applications, but family-oriented use cases will also help grow and maintain the device–s popularity.”

Parks Associates notes that design, fashion, and personalization are also important elements as smart watch vendors push for greater mainstream adoption of smart watches. The research firm will address how wearable innovations are impacting multiple sectors within the connected home, including health-based services and smart home systems, during the session on January 6 at 10:30-11:45 a.m.

Session speakers include:

John Bojanowski, President, Honeywell Life Care Solutions

Pankaj Kedia, Senior Director and Business Lead, Smart Wearables, Qualcomm

Frank Napoleon, Director – Monitoring Innovations, Intel-GE Care Innovations

Monisha Perkash, CEO, Lumo BodyTech

Justin Wong, VP Business Development, IFTTT

“The pace of adoption, and unfortunately abandonment, of wearables is staggering,” said , Director – Monitoring Innovations, Intel-GE Care Innovations. “Like all new technology, finding the use case that drives and sustains adoption is key. Care Innovations is focused on understanding how to sustain engagement and discovering what combination of data points — from wearables, vital signs, claims, and consumer data — holds the most promise to create new proactive care plans to head off deterioration in health.”

will be held in the Venetian Hotel, Level 4, Room Marcello 4501. Sponsors include Cirrent, F-Secure, Affinegy, AirTies, Alarm.com, Carrier, CSS Corp, EVRYTHNG, Greenwave Systems, Icontrol Networks, MivaTek, NXP, PlumChoice, Radialpoint, ROC-Connect, Support.com, ULE Alliance, Vivint, WeatherBug Home, and Zonoff.

For information on CONNECTIONS Summit, contact or call 972-490-1113. Follow the event on Twitter at @CONN_Summit and #CONNSummit16. During CES, visit Parks Associates at booth # 70,959 in the Sands. Registration for CES is at .

Registered CES media can request a press pass for CONNECTIONS Summit at . Contact Holly Sprague, , to meet with an analyst.

is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. The executive event features two days of panel discussions on the smart home, Internet of Things (IoT), and connected entertainment, with trends and implications for connected consumers and opportunities for companies to build new revenues and innovative business models.

The 2016 will take place January 6-7 during CES, which runs January 6-9 in Las Vegas. Follow the event on

For information about , contact or call 972-490-1113 or visit .

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Holly Sprague
Parks Associates

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