COPENHAGEN, DENMARK and PALO ALTO, CA — (Marketwired) — 01/15/16 — The Eye Tribe, a 2016 CES Innovation Awards winner and leading innovator in eye tracking software solutions, today announced that it is launching the consumer version of the world–s most affordable eye tracking device. The Eye Tribe Tracker PRO will support multiple platforms and the Windows version is available now for pre-order. Launching for USD199 makes it the world–s most affordable eye tracking solution for consumers. With this device, The Eye Tribe is also enabling the world to use affordable eye tracking for many commercial purposes, and The Eye Tribe will allow OEMs to integrate the technology into consumer technology, like VR headsets, laptops and mobile devices.
During CES in Las Vegas, which ran Jan. 6-9, The Eye Tribe demonstrated its new eye tracking software with head movement compensation, providing great accuracy while allowing the user to move the head freely. Combined with frame rates up to 75 Hz The Eye Tribe Tracker PRO sets completely new standards for affordable eye tracking systems. The Eye Tribe Tracker PRO comes with the well-known Eye Tribe SDK, which can enable use cases like touchless device control, effortless scrolling and navigation, eye-activated authentication, immersive gaming experiences, and eye pattern analytics with The Eye Tribe–s cloud-based tool EyeProof.
“Two years ago we launched the world–s first affordable eye tracker for developers and we have now shipped more than 10,000 Development Kits around the world. We have learned a great deal, and now we are ready to provide a professional version of our eye tracking software serving both professional users and consumer market applications. This means that our eye tracking is now ready for the mass market,” says Sune Alstrup Johansen, CEO of The Eye Tribe.
At CES Unveiled, The Eye Tribe–s $199 professional eye tracker earned the Honoree status in Tech for a Better World category. Eye Tribe Tracker PRO is the world–s first truly affordable eye tracking solution for people with disabilities. To celebrate the 10,000 SDK milestone, it will be released with a special version for people with disabilities and bundled with Optikey, a free open source on-screen keyboard that will empower the silent with a voice, and the ability to “speak” with their families and communicate with the world around them using their eyes only.
“Together with Optikey we are now offering the world–s first truly affordable eye tracking solution for people with disabilities, being 100 times less expensive than most current assistive eye tracking technology. Eye Tribe Tracker PRO has the potential to revolutionize an entire industry, and improve quality of live for thousands of people that currently do not have any means of communication,” Sune Alstrup Johansen explains.
The technology inside Eye Tribe Tracker PRO is designed for low power consumption, low component cost, and simple hardware integration into e.g. laptops, tablets, smartphones, VR headsets, televisions and cars. It offers a range of different implementation and customization options to fit hardware manufacturers– product range and specific use case, and will help OEMs fast-track to move new products to mass-market consumers featuring robust eye tracking functions at affordable prices. OEM customers can purchase an early access Evaluation Kit for prototyping or initial integration work.
For more information on supported devices and purchasing, visit .
The Eye Tribe is an award-winning, leading innovator of eye tracking technology and an OEM technology partner that delivers fast, affordable solutions for integrating eye tracking into VR/AR, smartphones, tablets, computers, automotive, TV, entertainment and gaming devices. The Eye Tribe software enables touchless interaction and control of consumer devices, eye-based authentication and visual attention analytics. The Eye Tribe–s unique approach relies on combining its proprietary software with OEM hardware, using only standard components that can be integrated into the next generation of consumer devices. Based in Denmark, but with an office in Silicon Valley, The Eye Tribe was founded in 2011 and has received many awards for its technology innovations, including 5 Innovation Awards at CES and being a finalist in Sir Richard Branson–s Extreme Tech Challenge 2015. For more information, visit
OptiKey is an assistive on-screen keyboard which runs on Windows. It is designed to be used with an eye-tracking device to bring keyboard control, mouse control and speech to people with motor and speech limitations, such as people living with Amyotrophic Lateral Sclerosis (ALS) / Motor Neuron Disease (MND). Developed by Julius Sweetland.
Sune Alstrup Johansen
CEO & Co-founder
The Eye Tribe
+1-650-630-9663
+45 40 300 793
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