SAN FRANCISCO, CA — (Marketwired) — 01/19/16 — Industry experts from around the globe are gathering this week to attend BrightTALK–s 6th annual , held online on January 20th and 21st.
Marketing magnates from LinkedIn, VentureBeat, ANNUITAS, Lattice Engines, and more break down the latest tactics for engaging prospects and their effect on evolving demand generation strategies. Breakout sessions cover funnel optimization, lead generation, and pipeline development.
“Demand generation in 2016 requires more coordination than ever before between sales and marketing to use the right tools in order to engage prospects in a manner that–s timely and relevant to them. There will be less tolerance for unsolicited interruptions,” Marguerite Inscoe, Inbound Marketing Ninja at ReLaunchU and a speaker at the summit.
Top sessions at the summit include:
“We as B2B marketers have an opportunity to drive real change in our organizations, and it starts with understanding our buyers inside and out. When we focus on developing these buyer insights and then align our demand generation strategies to support our customers through their buying journey, we will make big strides,” said Carlos Hidalgo, CEO of ANNUITAS and author of Driving Demand.
“Demand generation is all about getting customers interested and excited about your product. Marketers can find this difficult because it requires targeted and sustained engagement to build relationships. Our research shows that marketing automation adoption is poised for massive growth in 2016 to help marketers achieve their goals,” said Andrew Jones, Insight Analyst at VentureBeat.
All sessions are free to attend. View the full agenda and register to watch live or on demand.
BrightTALK is the online knowledge destination where over 4 million professionals go to research, discuss, and share leading industry insights to make better business decisions and advance their careers.
hosts monthly summits on the hottest topics in marketing, including email, mobile, and social media marketing. Find upcoming summits .
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